Your Above the Fold Unit is Positioned Too Low. Here’s How To Fix It.

Advertisers pay higher bids for highly viewable ads. Consider repositioning your ad unit.


  1. Choose a spot that fits the website design and attracts attention.
  2. Run a report on Ad Manager choosing the “Total Active View % viewable impressions” as a metric → this gives you the viewability rate of your ads
  3. Use these questions as a guide when deciding on placements:
    • What is the user trying to accomplish by visiting the site?
    • What do they do when viewing a particular page?
    • Where is their attention likely to be focused?
  4. A/B test to compare different ad spots & ad size combination, and determine which one performs best.
  5. Check out Google’s guide to ad sizes:

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