Violation Detected On Pages Targeted by Google. Here’s How To Fix It.

This post was most recently updated on November 4th, 2022

Some of the reported words could be in the main content itself, in the site’s HTML, in the lazy loaded content, or the browser inspector tool. It is important to consider this when troubleshooting.

There are times when the words detected don’t necessarily mean something bad and could be at times non-English words with a different meaning. If this is the case, safest route is still fixing it. If you have the option to change the word into something else (e.g. synonym) while keeping the gist of the content intact, we would recommend doing so. Many advertisers have the technology to also detect these and might end up not bidding on your site.

How to Address the Issue?

Note: there are times when controversial words cannot be found in the site content itself because it may also appear in the script, style tags, or in inline comments. In this case, right click on your webpage and view page source to find the words being flagged.

Option 1: Fix or replace the controversial words or content.

This is the recommended solution so you can continue monetizing your content.

• Find the controversial words being flagged which may appear in the main content itself, script, style tags, inline comments, or site’s html.
• Replace with a synonym that’s less controversial

Option 2: Delete the violating webpages

This option is not recommended as this disables monetization of your webpages completely. Although it’s the easiest and fastest route, it definitely doesn’t play to your advantage.

Option 3: Prevent Google demand from serving on violating webpages

Not the recommended solution as this could also reduce your earning potential.

Watch this quick tutorial on how to stop Google from Serving on pages with violations:

Step 1: Open your Ad Manager account

Step 2: Go to Inventory > Key-Values

Step 3: Add a key “google” + values: no, 0, off

Step 4: Open each of your Google line items (Ad Exchange and/or AdSense).

Step 5: Add a Key-value targeting “google” IS NOT “0, no, off.

Step 6: On your web pages where the violation is detected, deploy the Key-value in the HEADER:

ONpage (GPT) setup (sample):

<script async=’async’src=’https://www.googletagservices.com/tag/js/gpt.js’>
</script>

<script>

var googletag = googletag || {};

googletag.cmd = googletag.cmd || [];

</script>

<script>

googletag.cmd.push(function() {

googletag.defineSlot(‘/2602542/af2_article_btf_600x257’, [600, 257],
‘div-gpt-ad-1544046962927-0’).addService(googletag.pubads());

googletag.pubads().enableSingleRequest();

googletag.pubads().setTargeting(‘google’, [‘0’, ‘no’, ‘off’]);

googletag.enableServices();

});

</script>

OFF-page setup:

Implement this right above your Header Bidding header script.

<script type="text/javascript">

window.pg = window.pg || {};

pg.kvps = pg.kvps || {};

pg.kvps['google'] = 'no';

</script>

To target specific Article IDs:

Deploy right above your Header Bidding script, change the 1, 2, 3, 4 to be the article IDs.

<? if (in_array(get_the_ID(), array(1, 2, 3, 4))) { ?>

<script type="text-javascript">

window.m2hb = window.m2hb || {};

window.m2hb.kvps = window.m2hb.kvps || {};

window.m2hb.kvps.google = 'no';

</script>

<? } ?>

In case of multiple Key-value pairs (KVPs):

Implement right above your header script, edit “key” and “value”.

<script type="text/javascript">

window.m2hb = window.m2hb || {};

window.m2hb.kvps = window.m2hb.kvps || {};

window.m2hb.kvps['key'] = 'value';

window.m2hb.kvps['key'] = 'value';

window.m2hb.kvps['key'] = 'value';

</script>

Step 7: Google line items will then stop serving on pages where Key-value pairs (KVPs) are deployed since the setting was set to ‘IS NOT’ (See Step 5)

Pages with Google ads may not include

1. Adult themes in family content
2. Pornography, adult or mature content
3. Shocking content
4. Content that threatens or advocates for harm on oneself or others
5. Content that harasses, intimidates or bullies an individual or group of individuals
6. Content that incites hatred against, promotes discrimination of or disparages an individual or group on the basis of their race or ethnic origin, religion, disability, age, nationality, veteran status, sexual orientation, gender, gender identity, or other characteristics that are associated with systemic discrimination or marginalization
7. Excessive profanity
8. Hacking/cracking content
9. Software or other content that violates the Unwanted Software Policy
10. Malware or adware
11. Illicit drugs and drug paraphernalia content
12. Content that promotes, sells or advertises products obtained from endangered or threatened species.
13. Online sale of alcoholic beverages
14. Sales of tobacco or tobacco-related products
15. Sales of prescription drugs
16. Sales of weapons or ammunition (e.g., firearms, firearm components, fighting knives, stun guns)
17. Instructions on the enhancement or self-assembly of weapons (e.g., 3D printing of weapons, conversion kits, 80% finished parts)
18. Sales or distribution of coursework or student essays
19. Content regarding programs that compensate users for clicking ads or offers, performing searches, surfing websites, or reading emails
20. Any other content that is illegal, promotes illegal activity or infringes on the legal rights of others

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