Vignette ads to show on desktop after November 3, 2020

AdSense Policy, News & Updates
October 30, 2020 | by Kean Graham
AdSense Vignette ads to show on desktop 1

AdSense recently released an update on vignette ads. After 3 November 2020, vignette ads will start appearing on wider screens such as desktop devices. The reason being that tests show they perform well for publishers on wider screens.

What are Vignette ads?

That’s great, you might be thinking, but what are vignette ads anyway? Vignette ads are full-screen ads that appear on mobile devices between page loads that users can skip with a button click. In other words, when the user decides to leave the page and go to another page, the ad is shown.

Google AdSense limits the number of vignette ads shown to users to maintain a good user experience and not be intrusive with the ad experience.

Here’s an example of such an ad below:

vignette ads example

Source: https://youtu.be/ueQczl94GuI

Vignette ads are part of the ads available for Adsense Auto Ads. AdSense Auto Ads uses machine learning to automatically inject ads into different sections of a site, depending on which ads and ad locations are most likely to perform best.

We’ve created a guide on how to set up AdSense Auto Ads over here.

As you can see from the Auto Ads settings below, Vignette ads are just one of the many ad types you can select. Others include text, display, in-feed, in-article, matched content, and anchor ads.

ad types

When running Auto Ads, it’s best to test multiple ad types to figure out which perform the best on your site.

What if you don’t want these ads shown to users?

It is possible not to show vignette ads to desktop users if you think it won’t fit your audience or might cause issues with user experience. To do this, go to:

AdSense dashboard > Auto ads settings > turn off “Wide Screen”.

This will stop vignette ads from appearing on screens wider than 1000 pixels.

What’s next?

Want to master your ad inventory like the pros but don’t know where to start? With PubGuru University, we teach you how to optimize your ad inventory using the same techniques we use for our publisher partners. You’ll learn through step by step over-the-shoulder video tutorials on how to take your ad revenue to the next level!

Enroll in our AdSense course for only $99 today! 

Or,

Get all three of our courses, PubGuru School Of AdSense, Ad Exchange & Google Ad Manager for only $199!

Ad Ops Tips & Guides, Industry News, Latest Tech and Success Stories - right in your inbox.

We are committed to protecting you Privacy Data

Here’s the course that 300+ pubs used to scale their ad revenue.

Enroll today

Book Banner

Recommended Reading

best_gaming_ad_networks
Ad Network Reviews, Tips & Guides
September 22, 2022

Best Gaming Ad Networks [2022]

Read More
what-is-average-revenue-per-visitor
Blog
September 20, 2022

Average Revenue Per Visitor: The money making KPI

Read More
video-ad-servers-vs-display-ad-servers
Blog
September 15, 2022

Video Ad Servers vs Display Ad Servers: Use Both or One?

Read More
Close

Enjoying this post? Let's put things to action

Get started