Ad fraud will crush your publisher ad earnings

Can you survive if you lost months of ad revenue from IVT?
Traffic Cop is trusted by 360+ publishers and internet platforms to protect them from the most human-like bots

Ad fraud


MonetizeMore ad engineering teams use advanced machine learning with sophisticated fingerprinting algorithms to identify and block ad fraud. Keep your ad inventory safe from fraudulent actors and ensure your ad revenue is protected with Traffic Cop.

IAB and Ernst &
Young report

According to a recent IAB and Ernst & Young report, invalid traffic costs the US digital advertising and media industry around $4.6 billion every year.

Traffic Cop Benefits

Fraud Detection

Your inventory is under attack from illegal bot activity and it will cost you dearly. With Traffic Cop’s fraud detection solution you can analyze and classify many different kinds of Non-Human Traffic to keep this invalid traffic away from your ad inventory.

Fraud Prevention

Many solutions only give you a fraud report after the auction has occurred. Which does nothing to prevent ads from serving to invalid traffic resulting in major ad revenue loss and ad network bans. With Traffic Cop we run a pre-bid analysis to block these ads from serving to fraudulent sources.

IVT Analysis and Scoring

Through Traffic Cop’s sophisticated fraud detection algorithms we assign risk-level scoring to your website’s pageviews. Our analysis gives you a comprehensive breakdown of what we deem to be Human Traffic, Suspect and Invalid Traffic. Traffic Cop helps you understand the different levels of fraudulent traffic your website is encountering and how it is suppressed before any damage is incurred.

Machine Learning Optimization

By ingesting large datasets and applying proprietary machine learning algorithms our data science team is constantly improving our fraud traffic finger printing. Our Traffic Cop platform is always learning new fraudulent behaviors to keep your ad inventory safe from IVT.

General Invalid Traffic

This type of traffic easily gets caught via Traffic Cop’s filtering practices. IVT in this category can be accidental, non-malicious and does not intend to mislead:
  • Non human traffic filtering
  • Non-browser user agents
  • Pre-fetch or Pre-render traffic
  • Search engine spiders or crawlers

Sophisticated Invalid Traffic

Sophisticated Invalid Traffic (SIVT) is more difficult to identify and requires the full strength of Traffic Cop's ad engineering team to use our machine learning algorithms that analyze their behavior, block advertisements from serving and protect your ad inventory.
  • Bots or scrapers masquerading as legitimate users
  • Hijacked devices, hijacked sessions within hijacked devices, hijacked ad tags and hijacked creative
  • Hidden, stacked, covered or otherwise unintentionally obscured ads.
  • Targeted click bot attacks
  • Invalid proxy traffic
  • Adware and malware
  • Incentivized manipulation of measurements
  • Misappropriated content and falsely represented sites or impressions
  • Cookie stuffing, recycling or harvesting
  • Manipulation or falsification of location data

GDPR and CCPA compliance

Traffic Cop fully complies with General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA) to protect your data and privacy.

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Reveal insightful metrics

Measure invalid traffic via important metrics to take necessary actions for tightening protection on your ad inventory.
  • Traffic Type
  • Geo Location
  • URLs, UTMs, and Devices
  • Policy Violation
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Packed with world-class technology


All plans include all features of Traffic Cop.

Invalid Trafic decreased from 40% to 0.25%

Even doing the best to maintain traffic quality on my sites, I've had problems with invalid traffic and having Traffic Cop as a protection for my ads certainly made me sleep much more peacefully

Gimael Gomes Business Owner, Jrfinancas Sign Up Today


What are the requirements to be eligible for Traffic Cop?

Publishers only need to be running ads on their site to be eligible to get Traffic Cop.

Can I upgrade/downgrade plans?

There’s no need to upgrade or downgrade your plan manually since you will be charged based on the monthly volume of pageviews handled by Traffic Cop. Your plan shall be adjusted automatically to fit your need.

Can I cancel at any time?

Yes, you can cancel whenever you want. Also, you are still able to use Traffic Cop’s features and data until the end of your billing cycle. Please note that refunds are not provided.

Do you offer a trial period?

Yes, we do offer a 7 day trial period.

Do you require a lock-in contract for Traffic Cop subscriptions?

No, MonetizeMore never comes with lock-in contracts.

Do you require access to my website and other accounts (Google Analytics, AdSense, etc.) for Traffic Cop to work?

We don’t require access to the publisher’s Google AdSense and google analytics accounts for integrating Traffic Cop.

Will Traffic Cop block bots from Google and affect my site ranking?

Not at all. We just simply block the invalid traffic from seeing your ad inventory to prevent invalid clicks from happening. Furthermore, we keep our list of search engine crawler IPs updated to make sure not to interfere with their businesses.

Can Traffic Cop help in removing the AdSense ad serving limitation placed on my site?

It can definitely help but it’s completely dependent on the reason why your site has an ad limit penalty. If it’s due to invalid traffic, Traffic Cop helps protect your account by preventing ads from serving on nefarious actors. If it’s due to ad setup violations, the Traffic Cop reporting suite can provide guidance on stopping click fraud for good.

I’m using third-party ads that are not from MonetizeMore. Can I use Traffic Cop?

Yes, Once you’ve created an account you’ll receive customized instructions to implement tags.

What types of Invalid Traffic can Traffic Cop protect me from?

SIVT, GIVT, and click fraud that causes AdSense bans.

Is Traffic Cop support available 24/7?

Yes, our support team operates globally and is available 24/7 for our customers.