Setting up ads within live streams using Google Ad Manager 360

DoubleClick For Publishers / Google Ad Manager Ad Optimization
December 11, 2020 | by Kean Graham
Setting up ads within live streams using Google Ad Manager 360

For publishers focusing on video as a traffic medium, monetizing their content effectively has always been challenging. More recently, live streams have become a popular tool for publishers to share their content live with their audience. It is now possible to set up ads for live streams or linear video streams using Google Ad Manager. In this article, we’ll go over the details and show you how.

Live stream video ads

Google Ad Manager (GAM) 360 allows publishers to set up ad breaks inside a live stream and show ads as per a predetermined interval of defined duration.

For ads to work within live streams, it needs to meet the following requirements:

#1 – Using GAM Dynamic Ad Insertion (DAI), it needs to meet the DAI specifications mentioned here.

#2 – Publishers need to create a slate to fill any content gaps. Slates are content you need to serve ad breaks within the live stream that don’t get filled by dynamically served ads. Find out more about slates over here.

#3 – Lastly, publishers need to create an ad tag for DAI. This Google help article shows you how to create ad tags for Dynamic Ad Insertion ads for live streams.

Once you understand and meet all the requirements, you need to set up the live stream in GAM 360. Here’s how you can go about doing so:

Go to Google Ad Manager 360 > Video > Live streams > New live stream >Enter a name for the live stream (only publishers can see this name) > choose your live stream settings > Save.

For more detailed information on specific settings, be sure to take a look at this Google help article:


Need help monetizing your video content or optimizing your video ad inventory? MonetizeMore is a Google Certified Publisher Partner within the North America region and has an ad ops team dedicated to video ad inventory! We can also help you gain access to the advanced video ad features from Google Ad Manager 360. Sign up to get started today!

Ad Ops Tips & Guides, Industry News, Latest Tech and Success Stories - right in your inbox.

We are committed to protecting you Privacy Data

Here’s the course that 300+ pubs used to scale their ad revenue.

Enroll today

Book Banner

Recommended Reading

AdTech Industry Definitions
November 28, 2022

What Is Google Ad Manager – How to 10X Revenue with GAM?

Read More
Ad Servers
November 27, 2022

Best Ad Server Platforms For 2023

Read More
Ad Blocking
November 25, 2022

Simple Strategies For Publishers To Combat Ad Blockers

Read More

Don’t miss our Black Friday Bundle Sale! Get 22% off of PubGuru University today.

Get the deal