If mobile ad clicks make up a big chunk of your ad revenue, you’ll be pleased with the recent policy change from Google AdSense. On…
Welcome to the fifth and last part of our Mobile Ad Optimization course! To recap, here are what we have previously taken up: Lesson 1:…
Adsense broke the internet recently with a user privacy-related development: that of the new user consent policy that needs to be implemented on websites and…
Google announced last week that they will be enforcing a user-consent policy in compliance with the EU data protection law in favor of European Union…
image credit: adopsengineer.com Implementing a mobile strategy for your business website? It’s time to make this a top priority as we will now be more…
Is it acceptable to refresh Google ads? Yes - BUT only when it is user-initiated! Google makes it clear that auto-refreshing Google ads in the…
Google Doubleclick Ad Exchange has released new program policies for the benefit of its publishers. Recently, it was announced that sites viewed on a desktop…
Ad Fill Rate is the percentage of ad requests successfully filled by ads. Calculated as (Ad Impressions / Ad Requests) × 100, it measures how…
Did you know that 50% of publishers still rely heavily on direct deals? While programmatic advertising is undeniably on the rise, offering automation and efficiency,…
