Google sends a warning message for Adsense users for 2 main reasons:
Related Read: Top AdSense Ad Violations
All publishers who apply for an Adsense account undergo an evaluation of the site. These sites are being reviewed and monitored for policy compliance as soon as they are already running Adsense. Once a violation occurs, necessary action is being taken: It’s either a warning message to make the necessary change on the site; or an immediate suspension of the account. In the latter’s case, payment is also suspended.
A policy notification is a red bar that you will see on your Home page. It indicates that Google has detected that your site is not in compliance with the AdSense Policies.
To act on it, click the “View Details” link and it will take you to the “Policy Violations” section. There you will find the specific violation and additional information. Here you will also see what actions have been taken by Google as well as the actions that you need to take in order to correct the violation.
Please take note that the details provided is just an example and we encourage you to review the entire site to make sure that the same issue does not exist on other pages of your site. Google will do a spot check 3 days after receiving the warning so make sure that you have taken the necessary actions within the time period provided.
Once changes have already been made, click the “Mark Resolved” button in the Policy Violations section and complete the form to let Google know the steps you have taken.
Ad serving will be disabled to your site when changes are not made within the required time frame. A notification will appear on your Home page when this happens. This includes information whether this is a site-level or an account-level action.
If ad-serving has been disabled on a site-level, you will be provided with the information about the specific violation and an example where the violation was found. An issue ID number will also be provided which you’ll need to submit as part of your appeal after the violation has been fixed. If the notification does not have an Issue ID, then the decision is final and you are no longer allowed to appeal.
Your Adsense account will be disabled if it has a large history of policy violations and repeats violations.
To avoid having your account disabled, you should be responsive to warning messages sent by Google. Make sure that necessary changes are made within the timeframe provided and make sure that contents and ad placements are compliant with Google Policies.
If you need to discuss how you can prevent or get out of an Adsense ban in more detail, contact us here.