Reddit reaches 1 billion monthly video views

Ad Industry News
Last updated: July 12, 2019 | by Kean Graham
Reddit reaches 1 billion monthly video views thumbnail

This post was most recently updated on July 12th, 2019

Reddit reached one billion monthly video views by adding a native video player feature to its platform. With this video player, users can upload videos from their phones and turn content into Gifs. Currently, Reddit users are watching 400 000 hours of video each day. Find out more in the video below.

Subscribe to our YouTube channel for weekly video updates!

Video transcription

Reddit is now averaging a billion video views in its native video player one year after it’s introduction.

The Reddit video player allows users to upload and record videos from their phones as well as turn them into Gifs.

Videos are becoming increasingly popular on Reddit and a standard way of communicating between users.

With Reddit users uploading 1 million videos to the site/app in August 2018.

Videos uploaded have increased by 31% YoY.

They are showing 400 000 hours of video per day – which is a 38% increase.

With their 300 million users, many can learn to use video as only 20% watch and regularly upload videos.

They primarily use text/image ads in feeds and subreddits to monetize the site.

Though they have started to experiment with in-stream ads with brands like Audi, Old Spice, Nintendo, and Netflix.

Videos tend to be no longer than 30 seconds with short clips between 1-2 minutes.

45% of users who uploaded video never had a conversation on Reddit before.

For the future, Reddit is focusing on growing its users’ video consumption habits.

Source: https://digiday.com/media/reddit-video-growth/

Ad Ops Tips & Guides, Industry News, Latest Tech and Success Stories - right in your inbox.

We are committed to protecting you Privacy Data

Here’s the course that 300+ pubs used to scale their ad revenue.

Enroll today

Book Banner

Recommended Reading

how-ad-blockers-work
Ad Blocking
November 25, 2022

Simple Strategies For Publishers To Combat Ad Blockers

Read More
best-mobile-ad-sizes
Mobile Ad Optimization
November 24, 2022

Best Mobile Ad Sizes to implement in 2023 [Don’t miss out]

Read More
what-is-ads-txt-1.1
AdTech Industry Definitions
November 22, 2022

Ads.txt 1.1 Publisher Manual: Best Guide To Implementation

Read More
Close

Enjoying this post? Let's put things to action

Get started