Recently Google announced that new Reach Reports would be made available to all Google Ad Manager users starting June 15, 2020. They’ve also extended the number of days the Reach Report can display data from 63 to 93 days. In this post, we’ll dive deeper into reach reports and what this functionality offers publishers.
The Google Ad Manager Reach Report presents the number of unique visitors that were exposed to advertisers, line items, ad units, etc. over a specific period of time (maximum 93 days). Keep in mind that impressions from AdX and AdSense aren’t included. The report offers publishers the ability to calculate reach and is an entirely new method. Because of this, publishers should not compare it to previous versions of the Reach Report.
In previous methods, Google used cookie data to calculate reach, but have now shifted the focus to aggregate data from various devices. This is part of the reason why publishers are urged not to compare Reach Reports to historical reports.
Also, when you see a dash ( – ) in your reach report, it means that the reach could not be calculated because of limited data or lack of privacy requirements met. In situations like this, try running the report on more data as more impressions will provide better results.
To find out how to generate a Reach Report, go here https://support.google.com/admanager/answer/179039?hl=en.
At the end of each day (US/PST time zone), Reach Report data is generated. It can take up to three days for publishers to get access to data in Google Ad Manager. Be sure to keep this in mind when running a Reach Report so that you get the best and most accurate results.
If you want to run a Reach Report every month, as an example, make sure to schedule it on the 4th day of each month to ensure that you get access to all the data you need. Publishers can also break down reports in the following time periods: weekly, monthly, and for the last 93 days.
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