Oath Ad Platforms: A Combination Of Ad Tech Assets

Ad Industry News
Last updated: September 15, 2021

This post was most recently updated on September 15th, 2021

Recently Oath decided to follow a similar approach taken by Google and consolidate a group of their product platforms into a single offering.

They’ve taken BrightRoll, ONE by AOL and Yahoo Gemini and combined it into Oath Ads Platforms. Find out more about the ad tech suite and what it offers for advertisers and publishers below.

Subscribe to our YouTube channel for weekly video updates!

Video transcription

Verizon’s Oath announced their rebranded offering Oath Ad Platforms earlier this week.

The Oath Ad Platform is a simplified suite of ad tech for advertisers and publishers.

Consolidating their BrightRoll, ONE by AOL and Yahoo Gemini platforms into a single offering.

Oath integrated their data, inventory, ad units, and programmatic algorithms into this suite.

Their unified DSP also offers access to connected TV, native and other unique ad formats.

Solutions offered by Oath Ad Platforms include the following:

Helping brands focus on the driving factors of their business such as customer acquisition and brand building.

With their DSP, marketplaces, and exchanges advertisers can get access to tools and data they need to connect with customers.

For publishers, Oath Ad Platforms offers a solution for publishers with an omnichannel focus including video, broadcasting and app publishers.

Publishers get access to premium advertisers within Oath with revenue and video management solutions.

With diversified monetization, customization and controls publishers can build experiences users will enjoy.

Oath plans to launch more publisher tools such as the Oath Ads SDK in 2019.

Source: https://www.businesswire.com/news/home/20180910005298/en/Oath-Unifies-Ad-Tech-New-Brand-Adds

Sign up for a Professional account at MonetizeMore today!

Ad Ops Tips & Guides, Industry News, Latest Tech and Success Stories - right in your inbox.

We are committed to protecting you Privacy Data

Here’s the course that 300+ pubs used to scale their ad revenue.

Enroll today

Book Banner

Recommended Reading

ads-optimization
Blog
August 18, 2022

10X your Revenue with these 4 Ad Placement Strategies

Read More
adsense-ctr
Blog
August 16, 2022

5 Tips for Improving Your AdSense CTR

Read More
mobile-in-app-advertising
Blog
Last updated: August 18, 2022

6 In-App Advertising Revenue Models that Make Millions

Read More
Close

Enjoying this post? Let's put things to action

Get started