No incoming bids from Header Bidding are detected. Here’s how to fix it.


Step 1: We recommend having at least 8 bidders configured before you launch Header Bidding to ensure there’s enough demand.

Step 2: Check if there are other errors in PubGuruAI that you can fix. If you deployed fixes, refresh and re-run PubGuru Ad Inspector. If this error persists, proceed below.

Step 3: Log into Google Ad Manager > Orders

Step 4: Search for Header Bidding orders and make sure the status is either ‘Ready’ or ‘Delivering’.

LI delivering

Step 5: If any of them is paused, select the Order and click ‘Resume’

Step 6: Go to Inventory > Key-values

Step 7: Check to make sure ‘m2_pb’ KVP exists. This is required for PubGuru Header Bidding to work.


Step 8: Audit your Bidder parameters if they are all correct.

pulsepoint bidder

Step 9: Audit your div ID’s in the source code.

Off-page setup: You should see at least 1 result in the body

desktop sidebar ad unit

On-page setup: If you see in your results that you have 3 matches (1 in the header, 2 in the body) then that means that the div id is set up properly.

on page code search

Step 10: Try using a VPN to try another IP address as it’s possibly an issue with demand on certain geographical locations.

Step 11: If the issue persists, try switching to another PubGuru Header Bidding version.

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