No Google Ad Exchange Detected = Ad Revenue Loss. Follow These Steps To Fix It.

Google Ad Exchange (AdX) was not detected in your Google Ad Manager (GAM) account. AdX is the premium version of AdSense and the top performing ad network in the world. Your ad revenues are suffering by not integrating AdX into your GAM account.

Troubleshooting

Step 1: Open your Ad Manager account

Step 2: Go to Admin > Global Settings

Step 3: Check to make sure Ad Exchange is linked

ad exchange

Step 4: Run a Query to find out if there are Ad Exchange line items targeting all of your active ad units.

ad unit line item type

Step 5: Check your Ad Exchange line item settings. Pay attention to the targeting criteria.

Step 6: Check your Ad Exchange pricing rules. Too high CPM floors could result in a lot of advertisers ineligible to bid on your traffic.

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