MonetizeMore’s guide to DMEXCO 2018

Events
Last updated: July 12, 2019 | by Kean Graham
DMEXCO 2018

This post was most recently updated on July 12th, 2019

DMEXCO is almost here, and we’re looking forward to the insights from yet another action-packed conference. In our opinion, here are some of the biggest questions surrounding digital advertising:

#1 – Who wins in the post-GDPR era?

#2 – What’s the deal with CMPs and DMPs: Will they become the industry standard?

#3 – Disrupting the duopoly, is Amazon just getting started?

#4 – How will audio change advertising?

#5 – What’s Blockchain got to do with it?

#6 – The road to better advertising data: How can industry players better understand consumer behavior?

#7 – The rise of advertising fraud: What will the fight for transparency look like in the next few years?

Must Attend AdTech Talks

Toccara Baker (Product Manager @ Adobe) – Transparency in Ad Tech: Removing Unknowns, Driving Efficiency, and Giving Marketers Control

When: Wednesday 12.09.2018 at 14:00 – 14:45 – Seminar 5

Jana Meron (Senior Vice President Programmatic & Data Strategy), Oded Noy (ZEFR), Ari Paparo (Beeswax), Nick Manning (MediaLink) – The Technology of Storytelling: Ad Tech’s Resurgence

When: Wednesday 12.09.2018 at 16:00 – 16:45 – Seminar 2

Chibuike Goodnews (Dochase Adx) – Growth of Programmatic, Adtech and digital advertising models in Africa and emerging markets

Wednesday 12.09.2018 at 13:30 – 13:50 – Speakers’ Forum

Ben Williams (eyeo GmbH), Till Faida (eyeo GmbH)- Circumventing Ad Blockers: It’s a Bad Idea

Thursday 13.09.2018 at 11:00 – 11:45 – Seminar 4

Bonus

In between attending keynotes and networking, take in the sights in Cologne and be sure to visit these places:

The Cologne Cathedral

Cologne Cathedral is considered a masterpiece of Gothic architecture and in 1996 was added to the list of UNESCO World Heritage Sites.

The Rhine River

The city is set on the Rhine river and is considered to be the most romantic river. Take a cruise and enjoy the sights!

Try some Hämmche (salt-cured knuckle of pork, an Oktoberfest favorite) at Früh am Dom.

Join MonetizeMore at DMEXCO

If you’re heading over to DMEXCO in Cologne this year why not meet up MonetizeMore’s very VP of Marketing, Brandon Gains? Contact details are listed below.

dmexco

 

Ad Ops Tips & Guides, Industry News, Latest Tech and Success Stories - right in your inbox.

We are committed to protecting you Privacy Data

Here’s the course that 300+ pubs used to scale their ad revenue.

Enroll today

Book Banner

Recommended Reading

what-is-google-ad-manager
AdTech Industry Definitions
November 28, 2022

What Is Google Ad Manager – How to 10X Revenue with GAM?

Read More
top-ad-servers-for-publishers-best
Ad Servers
November 27, 2022

Best Ad Server Platforms For 2023

Read More
how-ad-blockers-work
Ad Blocking
November 25, 2022

Simple Strategies For Publishers To Combat Ad Blockers

Read More
Close

Enjoying this post? Let's put things to action

Get started