As of September 2014, SuperDataResearh reported the US market to have spent $873 million on digital games and this is just in the United States alone. Imagine how big the market is in each country – from War of Warcraft users to Clash of Clans or even just any kiddie flash games.
So, if you are a publisher currently running a games site – may it be flash games, game cheats or gamer forums, here are a few guidelines and tips to consider to make the most of your daily traffic:
I am talking about ads in different models – CPM and CPI. SuperData estimates an average of $2.73 for mobile games. But remember that 1 out of 10 or 20 will probably be interested. Thus, it is important to have both. Below is one suggestion on how to make the most of above-the-folds which can really sell well.
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