This post was most recently updated on August 19th, 2022
“Nobody reads advertising, People read what they want to read, and sometimes it’s an ad.” – Howard Luck Gossage, Advertising Pioneer, 1969
Some of us may or may not be aware of native ads, we may not even know if we encountered one on a website that we are visiting. For a clear idea of what this is and how to maximize native ads, this is the read for you.
Native ads are a new advertising strategy in the market wherein advertisers will try to get the reader’s attention by making the paid ad look like a normal article without being noticed and obstructive to readers. It adapts to its surroundings not to trick the readers but to get their attention and get them interested enough to share the ads.
Related Read: How to Win Readers’ Attention while Earning from Ads
There are two native advertising styles that are usually used. First is the Closed Native Advertising System which allows brands to create customized content that only exists on the website’s platform and nowhere else. The best example for this native advertising system is Facebook and Twitter — brands have to work their profiles and also their content within the platform.
Open Native Advertising, on the other hand, is best for those publishers who are just starting up. You can opt for Open Native Advertising to put brand content in native placements to test if there’s a need for putting up your own closed native advertising system. Open Native Advertising System allows publishers to create their content and have the content appear on other campaigns. The best examples of Open Native Advertising are Disqus and Outbrain.
This advertising strategy offers promising results not just for the advertisers, but also to the readers as well. There are many advantages:
Native ads can greatly help you in monetizing your site, but they need to be done right. Let’s go over some basics:
You can also measure the success of your native ads in four ways according to Todd Handy, Vice President of Digital Business Development and Advertising at Deseret Digital Media:
Native ads are not there to trick readers or to disrupt the reader’s activities on a website. It is just plain advertisement with a twist, and you can definitely earn a lot from it.
Here’s the course that 300+ pubs used to scale their ad revenue.