How to use the Data Privacy Report in PubGuru

Data Privacy Report provides you insights on the GDPR Consent Management Platform (CMP) running on your site.

On your PubGuru dashboard, click on Policy Reports > Data Privacy Report.

Choose the metric you’d like to view on the chart and choose the specific sub-metric for more granular data. The sub-metric choices and the table below will change based on the metric chosen. For example, choosing ‘Pageviews’ will also display pageview-related data on the table and in the sub-metrics dropdown.

Set the date range:

Export the report:

Low Consent Rate or Popup CTR – What to do?

When a user is required to provide consent but refuses to do so, it negatively impacts revenue because no ads are served. Here are some tips that might help improve Consent Rate or Popup CTR and increase your ad revenues:

Step 1: Resolve site latency or page load issues that could delay CMP popup. Check out tools like:

Step 2: Customize your CMP. Experiment with different fonts and colors. Change the wording. For example, you can test with “I understand” instead of “Consent”.

Policy Report 4

Step 3: Test which format or style gets higher CTR. In Google Funding Choices, for example, the format with 2 buttons might perform better than the 3-button format.

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