How to use the Ad Network Report in PubGuru

Presenting a unified interface where you can connect your multiple ad network accounts into one reporting system is what makes the Ad Network Report one of the most valuable features of the PubGuru platform.

Access this feature by clicking on Ad Network Report under the Reports section of your PubGuru dashboard.

You can easily set your preferred date range in the date pickerpicker which will open an interactive calendar to let you select fixed dates or simply choose from any of the dynamic date range options available.

You can also use the slider below the chart, which will allow you to zoom in and out of a particular date range.

Comparison Mode

PubGuru now makes it easier for you to visualize how the different ad networks are performing over different periods of time by enabling the comparison mode.

This feature is disabled by default, but can easily be activated by accessing the date range selector and enabling the “Compare To” checkbox.

Once ticked, you can set your baseline date range first and select your preferred date range for comparison. This can be a custom range or the previous period or month based on the baseline date range.

After selecting the date ranges for comparison, you can set the data breakdown as daily, weekly, or monthly. This will immediately affect how data is shown in the graph and in the table underneath it.

The table will now show the contrast of revenue, impressions, and ad RPM between the date ranges you’ve set, along with the percentage of change.

Ad Network Cards

Right above the graph, you should see five cards that you can use to customize the ad networks that will be highlighted both in the graph and in the table. The chart can also be modified to either show a line or bar graph.

To disable an ad network card, click on the revenue details in the card and it will become unavailable. Easily reactivate it by clicking on the inactive card again.

Below the chart, a daily breakdown of the data in tabular form will be shown. If you want to see only the data from the five selections you made in the Ad Network filter, turn off the Show all Ad Networks button on the left side of the table. However, if you wish to see a report covering all the ad networks connected to your account, you can simply enable this option.

The table will show the following metrics per ad network:

  • Net Revenue – This is the net revenue generated based on the reporting interface of the ad network.
  • Ad Impressions – These are the ad impressions recorded based on the reporting interface of the ad network.
  • Ad RPM – The ad RPM is calculated using the formula: Ad Network Net Revenue (Ad Network Impressions / 1000)

You can further customize the data shown in the graph above by using the following options:

The “Eye” icon lets you select or deselect a particular ad network in the graph for you to better visualize the data and make the necessary comparisons.

Click on the Single Out icon if you want to highlight just one particular ad network in the graph.

Each ad network also shows an indicator that reflects when the data was last fetched.

Above the table, on the right side, you can see an option to export the report.

Discrepancy Calculation Feature

It is strongly recommended for you to connect your Google Ad Manager account via the Account Connections section in PubGuru. This will enable the discrepancy tracking feature within the Ad Network Report.

To view Google Ad Manager vs ad network reporting discrepancies, just click on the Discrepancy button that can be found in every ad network that’s connected to your account. It will then show separate columns for the net revenue and ad impressions recorded in GAM and the ones recorded in the ad network reporting interface.

A discrepancy column will then be shown which calculates the percentage of discrepancy observed between the two reporting platforms

Please note that this feature is disabled when viewing data in comparison mode.

Tip: If you are running our PubGuru Header Bidding solution, your team at MonetizeMore regularly monitors these discrepancies and implements a strategy to help reduce and eventually eliminate the discrepancies between the ad network and Google Ad Manager reporting.

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