How to Recreate DFP’s Old Forecasting Features

DoubleClick For Publishers / Google Ad Manager Ad Optimization
Last updated: September 5, 2019 | by Kean Graham

This post was most recently updated on September 5th, 2019

You may have noticed that DFP’s old forecasting features have disappeared. These features enabled you to predict how much ad revenue your Google AdSense ads (and ads from other networks) will bring in over the next week or month. While this was a useful feature for many, it’s no longer accessible from your DFP dashboard.

However, there’s a way — albeit a hacky way — to get this forecasting features back. It won’t be nearly as seamless as it once was, but it’s a start.

To forecast your ad revenue for the next month, take the following steps:

  1. Download the past seven days of your ad revenue in DFP.
  2. Divide that figure by seven to get the one-day average for the past week.
  3. Multiply that figure by the time period you want to forecast. For example, if you want to forecast the revenue for the next month, multiply the one-day average by 30.
  4. Play with these numbers in new and interesting ways to find new insights. For example, you can see how much revenue one particular ad unit will bring in over the next month.

A smart ad optimization campaign will use these numbers to optimize its ad revenues. For help optimizing your ad revenues, contact us today. We help publishers increase their ad revenue by 25-50%; we’d love to help you increase your revenue by the same amount.

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