This post was most recently updated on September 5th, 2019
You may have noticed that DFP’s old forecasting features have disappeared. These features enabled you to predict how much ad revenue your Google AdSense ads (and ads from other networks) will bring in over the next week or month. While this was a useful feature for many, it’s no longer accessible from your DFP dashboard.
However, there’s a way — albeit a hacky way — to get this forecasting features back. It won’t be nearly as seamless as it once was, but it’s a start.
To forecast your ad revenue for the next month, take the following steps:
A smart ad optimization campaign will use these numbers to optimize its ad revenues. For help optimizing your ad revenues, contact us today. We help publishers increase their ad revenue by 25-50%; we’d love to help you increase your revenue by the same amount.
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