How in-app publishers can optimize their ad revenue with MonetizeMore

App Ad Optimization
April 24, 2020 | by Kean Graham
How in-app publishers can optimize their ad revenue with MonetizeMore

Are you an in-app publisher trying to monetize your app through display and video advertising? It’s a route many publishers tend to take and deemed as “the easiest way to make money from an app.”

In a way, it’s true that monetizing your app content with ads is simple and requires little work from a publisher other than joining an ad network and adding an SDK to their app. However, publishers often get disappointing results and experience sub-par ad revenue levels.

Here at MonetizeMore, our core focus is to help publishers earn more ad revenue from their existing ad inventory. We help publishers all over the world, whether they focus their efforts on driving traffic to their website, app, or a combination of platforms. We do this using proprietary technology and ad optimization techniques with a skilled team of ad optimization specialists to deliver results.

How we help app publishers maximize their ad revenue

For in-app publishers, we offer Google Ad Exchange demand with Exchange Bidding (now known as Open Bidding) and help them to optimize their app performance with the Google Mobile Ads SDK.

When you join Google Ad Exchange as a publisher and combine it with the power of Open Bidding, the results are amazing. Joining Ad Exchange enables you to access premium advertisers bidding on in-app ad inventory. When adding Open Bidding, a server-to-server variation of header bidding from Google, you automatically increase the competition for your ad impressions, which results in higher ad revenue. This already includes banner, native display, native-video, interstitials, rewarded video ads.

banners
Source: https://developers.google.com/ad-manager/mobile-ads-sdk

Google even handles all the bidding and setup directly on the Google Ad Manager server, which means it’s very quick. Ad revenue also gets paid every month on a NET30 basis. Here’s an illustration of the Exchange Bidding In Dynamic Allocation (EBDA) or Open bidding process:

ebda

Often, publishers need to integrate individual networks or prebid SDKs into their apps to get access to specific advertisers and ad networks. However, when you utilize the Google Mobile Ads SDK that MonetizeMore uses for in-app publishers, all these partners integrate with a single SDK. This results in less coding bloat, the app size remains small, and it drastically improves the speed of your ads and app. Utilizing one SDK enables your users to have a flawless app experience, keep using it, and decrease deletion rates.

Furthermore, it eliminates the need for extensive development work to incorporate the ad networks you want to work with as a publisher.

Here is a list of all the ad networks that integrate with the Google SDK:

https://support.google.com/admanager/answer/7128453?hl=en

Keep in mind that the article might be slightly outdated and that there are more partners not listed.

What if a publisher wants to run specific advertiser mediation?

If you want to use a specific advertiser’s mediation, MonetizeMore can set it up in Google Ad Manager. When publishers do it this way, it ensures a fair auction and the advertiser that bids the highest for ad impressions wins. This way, publishers can incorporate additional advertisers and still earn the highest possible ad revenue.

How to get started?

Are you ready to maximize your ad revenue and improve your ad experience for your users? Sign up to MonetizeMore today!

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