Helping Publishers Optimize Their Ad Revenue With PubGuru Reports

Helping Publishers Optimize Their Ad Revenue With PubGuru Reports

PubGuru is MonetizeMore’s flagship ad optimization platform consisting of various features, tools, and reports which help publishers maximize their ad revenue.

Our development team has been working tirelessly to improve and release new features for the platform. In this article, we’d like to give publishers a quick update on our latest reports and showcase some of the amazing features available now.

Ad network report

The ad network report gives publishers an overview of all their different ad network performance in a unified report. Publishers can compare stats according to individual or multiple ad networks, select different reporting metrics, choose currencies, and even export reports.

ad network report

Revenue Attribution report

The Revenue Attribution report helps publishers running UTM traffic to determine whether their campaigns are resulting in a positive ROI or not. The report enables publishers to see campaign revenues, cost, invalid traffic, and more according to UTM value. It provides invaluable insight into different campaigns and greatly assists traffic acquisition decisions.

revenue attribution report

Find out more about the Revenue Attribution report and how to get started here: https://www.monetizemore.com/how-to-use-revenue-attribution-report-pubguru

Report Builder

The Report Builder gives publishers the ability to generate custom Google Ad Manager style reports using a wide selection of filters, dimensions, and metrics. Publishers can create reports in seconds and export them as they wish. The Report Builder will help publishers who want to dive deeper into ad performance statistics and conduct tighter analysis on specific metrics across different ad networks or campaigns.

We’ve created a tutorial to show how to use the Report Builder here: https://www.monetizemore.com/blog/how-generate-custom-reports-with-the-pubguru-report-builder/

Here’s a quick overview:

report builder

Content Policy

With the Content Policy Report, publishers can get notifications on which pages within a website to fix to avoid policy violations within AdSense. The Content Policy report automatically scans publisher websites and detects words that might break AdSense content policies.

Once these potential policy violations have been detected, they show up in the report. All that publishers have to do is validate the notification and fix them as soon as possible. This will help publishers save a lot of time and stay compliant with Google AdSense policies.

content policy report

For more information on using the content policy report, see this tutorial: https://www.monetizemore.com/blog/adsense-content-violations-which-page-compliant/

Data Privacy Report

Is the majority of your traffic from EU regions? Or, are you struggling to get your GDPR consent rate up to acceptable levels? With the Data Privacy report, publishers can gain a deeper understanding of their GDPR CMP consent rates.

You can analyze EU and non-EU sessions, see how many visitors previously consented, or were shown the CMP messages and consented or not, the consent rate and pop up CTR. With this information, you can adjust and optimize your consent message, style, and latency with the goal of optimizing consent rates.

data privacy report

For more information on the Data Privacy report and how to improve consent rates using the report, read this article: https://www.monetizemore.com/gain-valuable-gdpr-cmp-insights-with-the-pubguru-data-privacy-report/

Conclusion

These are only but a few of the features available in PubGuru. Want to find out more about our advanced ad optimization platform and how it can help you take your ad revenue to the next level? Contact MonetizeMore today, and one of our consultants will reach out to you!

Kean Graham

CEO and Founder at MonetizeMore

Kean is the resident expert in Ad Optimization covering areas like AdSense Optimization, DFP Management, and third-party ad network partnerships. Kean believes in the supremacy of direct publisher deals and holistic optimization as keys to effective and consistent ad revenue increases.

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