This post was most recently updated on August 30th, 2019
Google has found a means to counter invalid click activity. They are rolling out changes on text ad creatives. Once their Spam/Engineering team detects a high volume of invalid clicks on a certain text ad unit, the ad creative will change.
A “Visit Site” note (or a localized equivalent) appears on the first click to validate the user’s intent to visit the ad’s landing page (or to get more information about the ad). This happens after the first click on the call-to-action button of the ad has been made.
This will help improve user experience on your site while minimizing invalid click activity and accidental clicks.
Better site experience leads to happy users, which then translates to better ad engagement and performance. The most crucial effect of this is that you’re getting a level of protection against invalid click traffic. And you know how that positively affects your Adsense or Ad Exchange account standing. Google has been known to combat invalid click activity to the point of banning Adsense sites and accounts.
This new ad creative system should be a welcome solution to publishers!
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