Step 1: Check with the account rep if demand dropped and make sure that the domain is not blacklisted
Step 2: Check if other publishers on the same MonetizeMore Header Bidding version are experiencing similar results
Step 3: Verify that PIDs/params in the configuration are correct
Step 4: See if Ad Exchange or any other managed demand partner is winning over Header Bidding
Step 5: Check CPM rates for Managed Demand to ensure that they are not inflated. Adjust them accordingly by calculating the true CPM.
Step 6: Check if the publisher changed their traffic source or deployed any changes on the site
Step 7: Check Google Analytics to determine if the traffic profile has changed (e.g. geographics or device)