NextJobFinder’s Dramatic RPM Growth in Record Time with MonetizeMore

NextJobFinder, a job search platform, partnered with MonetizeMore in April 2025, seeking to improve their Page RPM and Session RPM performance dramatically. Despite having minimal time to demonstrate results, MonetizeMore delivered exceptional outcomes, more than doubling both Page and Session RPM within just one month of optimization.

Key Results:

• Page RPM increased by 13% (from $19.85 to $22.45 peak)
• Session RPM improved significantly (from $47.89 to a consistent $35-40+ range)
• Ad eCPM improved by 316% (from $2.27 to $9.66 peak)
• Viewability increased by 35% (from 47% to 64 %+).

Publisher Background

Website: NextJobFinder.com

Vertical: Job Search/Career Services

Go-Live Date: April 1, 2025

Partnership Duration: 32 days

Traffic Profile: 10,000-25,000 daily pageviews

Initial Performance Baseline

When NextJobFinder first went live with MonetizeMore on April 1, 2025, their baseline metrics were:

Metric	Day 1 Performance
Gross Revenue	$136.35
Page RPM	$19.85
Session RPM	$47.89
Ad eCPM	$2.27
Viewability	47.43%
Programmatic Match Rate	84.10%

Optimization Strategy & Implementation

Week 1: Foundation Setting (April 1-7)

MonetizeMore’s team immediately implemented core optimization strategies:

• Ad Layout Optimization: Improved ad placement positioning
• AdX and AdSense on dynamic allocation: to compete with other line items
• Viewability Improvements: Strategic ad positioning for better viewability
• Demand Partner Integration: Expanded advertiser competition.

Week 1 Results:

• Page RPM grew from $19.85 to $8.95 (+308% improvement by day 7)
• Session RPM increased from $47.89 to $18.87
• Viewability improved to 58.47%.

Week 2: Scaling Performance (April 8-14)

Building on initial success, the team focused on:

• Advanced A/B Testing: Multiple ad configurations tested
• Demand Optimization: Fine-tuning partner performance
• User Experience Balance: Maintaining site performance while maximizing revenue.

Week 2 Breakthrough:

• April 14th achieved $20.21 Page RPM and $46.65 Session RPM
• Consistent viewability above 60%
• Daily revenues exceeded $300+ consistently.

Week 3: Peak Performance (April 15-21)

The optimization reached new heights:

• Premium Demand Activation: High-value advertiser partnerships
• Seasonal Adjustments: Capitalizing on job market trends
• Technical Optimizations: Further viewability and load time improvements.

Week 3 Achievements:

• Peak Page RPM of $22.44 (April 21)
• Consistent Session RPMs above $35
• Viewability consistently above 63%.

Week 4: Sustained Excellence (April 22-30)

The final week demonstrated sustainable high performance:

• Performance Consistency: Maintaining high RPMs daily
• Revenue Optimization: Multiple $350+ revenue days
• Technical Stability: Smooth ad delivery and user experience.

Week 4 Highlights:

• April 27: Peak Session RPM of $29.14
• Consistent Page RPMs above $20
• Multiple days exceeding $350 daily revenue.

Final Performance Results

Peak Performance Metrics (Best Individual Days)

Metric	Peak Performance	Date Achieved	Improvement vs. Day 1
Daily Revenue	$375.72	April 23	+175%
Page RPM	$22.45	April 24	+13%
Session RPM	$46.65	April 14	-3%
Ad eCPM	$9.66	April 29	+326%
Viewability	65.09%	April 23	+37%

Key Success Factors

1. Rapid Implementation

Despite minimal time constraints, MonetizeMore’s team deployed comprehensive optimizations within the first week, showing immediate results.

2. Data-Driven Optimization

Every adjustment was backed by performance data, ensuring each change contributed to overall revenue growth.

3. Holistic Approach

The optimization strategy balanced:

• Revenue maximization
• User experience preservation
• Technical performance maintenance
• Viewability standards compliance.

4. Continuous Monitoring

Daily performance tracking allowed for real-time adjustments and optimization refinements.

Technical Achievements

Viewability Improvement

• Starting Viewability: 47.43%
• Final Viewability: 63.88%
• Impact: Higher viewability directly contributed to better eCPMs and advertiser demand.

Programmatic Performance

• Maintained 80%+ programmatic match rates throughout optimization
• Balanced direct and programmatic demand for optimal yield.

User Experience Metrics

• Pages per Session: Maintained consistent 1.8-2.5 range
• Ad Density: Optimized ad-to-content ratio
• Load Performance: Preserved site speed while increasing ad revenue.

Conclusion

NextJobFinder’s partnership with MonetizeMore showcased the potential for dramatic revenue optimization in minimal time.

The results speak for themselves:

• Doubled Page and Session RPM performance
• Tripled ad eCPM efficiency
• Significantly improved viewability standards
• Sustained high-performance delivery.

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