DFP Multi-Dimensional Reporting

DoubleClick For Publishers / Google Ad Manager Ad Optimization
Last updated: July 19, 2019 | by Kean Graham

This post was most recently updated on July 19th, 2019

Are you taking advantage of multi-dimensional reporting with your DoubleClick for Publishers Ad Reports? Multi-dimensional reporting helps you analyze trends by easily enabling you to examine Performance Reports across multiple criteria. These criteria include ad units, ad sizes, and countries. Multi-dimensional reporting can give you a glimpse into your ad publishing like never before. We always recommend to our clients that they get as much data as possible in an easy-to-understand format.

DFP_ReportingDFP’s multi-dimensional performance reports precisely fit the bill.

When adding dimensions to your reports, you can add up to five and create combinations. The order in which dimensions are added to your reports determines the order in which they appear in the report, so keep this in mind when adding them.

Addition DFP Ad Units to Reports

If you add DFP ad units to your Ad Exchange reports, then all incoming bid requests from DFP will appear in your Ad Exchange report. This dimension will only appear if you have linked your DFP account to DoubleClick Ad Exchange. Read our tutorial to learn how to add your DFP account to your DoubleClick Ad Exchange account.

Reporting on these impression requests will then include the third-party ad server. Ad server configuration will determine whether or not the dimension reads and reports on DFP ad units or ad server inventories. It can only be one or the other; not both.

Adding Dimensions to Reports

If you’d like to take advantage of multi-dimension reporting, add dimensions to your reports. Here’s how to do it:

  1. When creating or editing a report, click “Add dimension”
  2. Choose a dimension, such as DFP ad units (as explicated above). The selected dimension will be added to the table.
  3. Unavailable dimensions will appear grayed out in the interface. You cannot add these dimensions to your reports.
  4. To add another dimension, click “Add dimension” and select again (up to five).
  5. To change a dimension, click the drop-down menu for the dimension you want to change.
  6. To remove a dimension, click the “X” button next to the dimension that you would like to remove

Multi-dimensional reports can be an incredibly powerful way to understand your fill rates, CPMs, and other factors that influence how much money you are making each month. Experiment with different dimensions, such as ad sizes, device size, and geographic location of the user. You’ll likely find that these types of insights give you a unique look into where your ad-publishing strategy can improve and what you should keep doing.

If you’d like to read a more detailed explanation of each dimension Google has a terrific support document that explains each one in detail.

For help with your ad monetization strategy, contact us at MonetizeMore. We help our clients earn 25-50% more ad revenue by providing them with access to Google’s lucrative Ad Exchange. To get in on the higher CPMs offered by Ad Exchange buyers, sign up for MonetizeMore today.

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