Since the dawn of advertising technology, there have been two forces opposed to one another. On one side, publishers must prioritize monetization if they want to keep their business healthy and keep t ...
Rewarded ads have become extremely popular for advertisers, users, and publishers alike. It’s’s estimated that over 70% of mobile users play games on their phones, and those players are of ...
There are a finite number of ways to monetize your website and only so many options to beef up your ad stack before you begin to see diminishing returns. When you already have display ads, a video uni ...
O Header Bidding de vídeo (VHB) vem crescendo lentamente no pipeline do setor nos últimos anos. Os publishers (editores) apresentaram uma variedade de perguntas e estratégias. Desenvolvemos este gu ...
Internet users worldwide love videos, and with its increasing popularity, advertisers do as well. Recently Google published an article showing how publishers can increase ad revenue through programmat ...
While traditional display ads are still an important revenue source for a publisher, video ad spending continues to rise. eMarketer predicted that US mobile spending alone on video ads would be US$16b ...
