The use of Preferred (PMP) and programmatic guaranteed deals by buyers are on the rise as brands continue to take data ownership, brand safety, and transparency very seriously. Buyers are looking for ...
Programmatic auctions commerce links are becoming more popular with premium publishers. Find out more about this development, publishers already implementing the monetization model, what it could me ...
Find out how a recent study conducted by MediaRadar discovered that Amazon has been spending the most money on programmatic advertising out of all the big players in the industry. We discuss all thi ...
Advertisers can now buy programmatic audio ads via the Google DoubleClick Bid Manager through direct and guaranteed deals. Find out why Google decided to take the plunge with audio ads, other companie ...
Publishers can now run native ads from Ad Exchange for both websites and apps. Google calls this new feature “Programmatic Native” where publishers, through DFP, can create and traffic eng ...
#1: Each ad should be consistent and labeled with “Advertisement.” HowStuffWorks.com is risking to get banned by Google AdSense / Ad Exchange for ad placement violations. All it would take is an i ...
