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StyleCraze.com Programmatic Ad Ops Deep Dive
Ad Optimization
Last updated: May 11, 2020

StyleCraze.com Programmatic Ad Ops Deep Dive

For this week, as part of our Programmatic Ad Ops Deep Dive series, we've taken a closer look at the beauty website StyleCraze.com. With this…

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imgur programmatic deep dive
Ad Optimization
Last updated: July 12, 2019

Imgur.com Programmatic Ad Deep Dive

Driving a programmatic strategy has become so much more sophisticated these days with header bidding, Google Exchange Bidding, and server-to-server setups. Ad optimization has moved…

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RTB explained header
AdTech Industry Definitions
Last updated: January 18, 2023

Real Time Bidding (RTB) Explained – Programmatic Buying, Platforms, Ads & Networks Guide For 2019

The RTB or Real Time Bidding industry is on the rise as programmatic advertising continues to gain steam. Research companies are forecasting more than a…

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what-is-header-bidding
Header Bidding
Last updated: January 18, 2023

What is Header Bidding? [Its 6 benefits] Simplest Guide Ever

Header bidding. It seems like every other week there’s a new header bidding solution on the market. Between Prebid, Index Exchange, and more, it can…

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DSP demand side platform
AdTech Industry Definitions
Last updated: September 12, 2021

What is a Demand Side Platform (DSP)? Benefits & Features Explained. Best In The Market Listed & More

With the emergence of Demand Side Platforms (DSP), Data Management Platforms (DMP), and a whole range of buying platforms and tools for programmatic advertising, the…

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PRIVATE MARKETPLACE OR PREFERRED DEALS EXPLAINED
AdTech Industry Definitions
Last updated: January 18, 2023

Private Marketplace or Preferred Deals Explained

What’s a PMP Deal and where does it fit in? You may have seen the term Private Marketplace or Preferred Deals floating around the internet.…

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What is a Private Marketplace for Publishers
AdTech Industry Definitions
Last updated: August 13, 2020

What is a Private Marketplace for Publishers?

The entrance of private marketplaces (PMPs) has started with DoubleClick Ad Exchange (AdX) but alternatives have popped up with programmatic networks. AdX offers the “Preferred…

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Ad Optimization
Last updated: August 7, 2020

Bridging the Gap Between Programmatic Selling and Small Publishers

Programmatic Marketing has been one of the most popular issues in ad optimization in 2014 up to now. With its smoother, faster and more efficient…

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