¿Qué Es Un Acuerdo De PMP Y Dónde Se Encaja? PMP es la abreviatura de un acuerdo de private marketplace (mercado privado): tradicionalmente es un…
Con la aparición de plataformas de demanda (DSP - Demand Side Platform), plataformas de gestión de datos (DMP) y una amplia gama de plataformas de…
Com o surgimento das plataformas de demanda (DSP- Demand Side Platform), das plataformas de gerenciamento de dados (DMP) e de toda uma gama de plataformas…
O setor de RTB (Real Time Bidding) ou lances em tempo real está aumentando, à medida que a mídia programática continua ganhando força. As empresas…
Recently, on February the 4th 2020, Google released its Chrome v80 update and made changes to its SameSite cookies with regards to how they will…
La industria de RTB (Real Time Bidding o Oferta en Tiempo Real) está en aumento a medida que la publicidad programática continúa ganando fuerza. Las…
In the world of digital advertising, programmatic is king. Research and forecasts from eMarketer suggest that for the United States market, display ad advertising spend…
With the rise of on-demand video streaming services, it's no surprise that digital video programmatic is seen as the next emerging ad platform. We take…
Business for Spotify is booming! The audio giant recently announced that programmatic advertising (find out more about it here) is currently generating 20-25% of its…
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