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private marketplaces
AdTech Industry Definitions
Last updated: June 1, 2020

Private Marketplace U Acuerdos Preferenciales Explicados

¿Qué Es Un Acuerdo De PMP Y Dónde Se Encaja? PMP es la abreviatura de un acuerdo de private marketplace (mercado privado): tradicionalmente es un…

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que es dsp
AdTech Industry Definitions
Last updated: February 8, 2022

¿Qué Es Una DSP (Demand Side Platform)? Beneficios Y Características Explicados. Lista de Las Mejores En El Mercado Y Más

Con la aparición de plataformas de demanda (DSP - Demand Side Platform), plataformas de gestión de datos (DMP) y una amplia gama de plataformas de…

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DSP
Portuguese articles
Last updated: January 13, 2021

O Que É Uma DSP (Demand Side Platform)? Benefícios E Recursos Explicados. As Melhores Do Mercado Listadas E Mais…

Com o surgimento das plataformas de demanda (DSP- Demand Side Platform), das plataformas de gerenciamento de dados (DMP) e de toda uma gama de plataformas…

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O que é lance em tempo real (RTB)?
Portuguese articles
Last updated: January 13, 2021

O Que É Lance Em Tempo Real (Rtb)? – Guia De Compra Programática, Plataformas E Redes De Anúncios Para 2020

O setor de RTB (Real Time Bidding) ou lances em tempo real está aumentando, à medida que a mídia programática continua ganhando força. As empresas…

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SameSite Google Chrome Cookie Update Publisher Impact
Programmatic Advertising
March 13, 2020

SameSite Google Chrome Cookie Update & Publisher Impact

Recently, on February the 4th 2020, Google released its Chrome v80 update and made changes to its SameSite cookies with regards to how they will…

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¿Qué es Oferta En Tiempo Real (Rtb)?
AdTech Industry Definitions
Last updated: January 20, 2021

¿Qué es Oferta En Tiempo Real (Rtb)? – Guía De Compra Programática, Plataformas Y Redes Para 2020

La industria de RTB (Real Time Bidding o Oferta en Tiempo Real) está en aumento a medida que la publicidad programática continúa ganando fuerza. Las…

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what is programmatic direct
AdTech Industry Definitions
Last updated: September 6, 2021

What is programmatic direct?

In the world of digital advertising, programmatic is king. Research and forecasts from eMarketer suggest that for the United States market, display ad advertising spend…

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video programmatic guaranteed
Ad Industry News
Last updated: July 31, 2020

Video Programmatic Guaranteed On The Rise

With the rise of on-demand video streaming services, it's no surprise that digital video programmatic is seen as the next emerging ad platform. We take…

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Spotify Utilizes Programmatic Advertising For 25% Of Its Revenue
Ad Industry News
Last updated: August 7, 2020

Spotify Utilizes Programmatic Advertising For 25% Of Its Revenue

Business for Spotify is booming! The audio giant recently announced that programmatic advertising (find out more about it here) is currently generating 20-25% of its…

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