Neste momento, o header bidding está em alta no mundo editorial. Todos os envolvidos na indústria estão tentando se adaptar a ela para aumentar sua receita publicitária. A Prebid lançou uma nova ...
What’s the 411 on viewable cost-per-thousand impressions (vCPM)? If you’re like most publishers, you may be wondering what this metric means for your business and how you can capitalize on ...
Advertising apps can be a daunting prospect. There are currently 4.83 million apps available to download, 1.96 million on the Apple App Store and a further 2.87 million on the Google Play Store. So ho ...
Header bidding is all the rage in the publishing world right now. Everyone is trying to get in on the action to increase their ad revenue. Prebid has come out with a new header bidding extension for C ...
In an effort to squeeze every penny out of their ad inventory, many publishers are turning to direct ad sales. Private marketplaces (PMPs) have become a popular way for publishers to sell remnant and ...
As a publisher, you’re always looking for ways to increase your page RPM. Here are 13 strategies that can help you do just that. Some are simple and easy to implement, while others may require a ...
Here’s the course that 300+ pubs used to scale their ad revenue.