Recently Google announced the release of a creative format for AMP (Accelerated Mobile Pages) called “Stories.” This format focuses on creative storytelling and can even contain a slidesho ...
Recently Facebook updated their content policy for the news feed which resulted in many publisher’s worst fear coming true. Page content has been demoted, and personal posts such as those from f ...
There’s a common misnomer in determining which technology platform to use to serve your mobile traffic. It’s not an either-or proposition. You can run both Google AMP (Accelerated Mobile P ...
Redirect ads are costly and remain to be one of the biggest issues publishers face. They can hurt viewability, user experience, engagement, CPMs, and ultimately overall yield. Hunting down the source ...
Statistics from Thenextweb.com and Hootsuite, as shown in the image below, set global internet penetration at 54% in April 2017 totaling around 7.4 billion users. Furthermore, there exist almost 5 bil ...
Mobile ad placements continue to soar, growing by as much as 92% in 2016. Optimizing your website and the ads you serve for users on tablets and smartphones has become a factor every publisher needs t ...
Here’s the course that 300+ pubs used to scale their ad revenue.