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Mobile Ad Optimization
Mobile Redirects: Top 3 Ways To Determine the Culprit
Mobile Ad Optimization
Last updated: July 6, 2022

Mobile Redirects: Top 3 Ways To Determine the Culprit

Redirect ads are costly and remain to be one of the biggest issues publishers face. They can hurt viewability, user experience, engagement, CPMs, and ultimately…

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A Publisher’s Guide To Google Accelerated Mobile Pages (AMP) & Header Bidding
Header Bidding
Last updated: August 19, 2022

A Publisher’s Guide To Google Accelerated Mobile Pages (AMP) & Header Bidding

Internet usage is shifting to mobile-first where page loading speed is critical. You need a fast website to engage users, and if your site is…

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mobile ad revenue improve
Mobile Ad Optimization
Last updated: September 6, 2019

Boost Your Mobile Site Ad Revenue with these Strategies

Mobile ad placements continue to soar, growing by as much as 92% in 2016. Optimizing your website and the ads you serve for users on…

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5 Winning Mobile Monetization Strategies for Publishers in 2017
Mobile Ad Optimization
Last updated: July 30, 2019

5 Winning Mobile Monetization Strategies for Publishers in 2017

1) Adopt Programmatic in selling mobile inventory Mobile Programmatic is on the rise. Smartphones comprise 71% of all mobile programmatic transactions in Q1, according to…

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adsense-mobile-calculator
AdSense Ad Optimization
Last updated: September 24, 2019

How to Use Adsense Mobile Revenue Calculator to Increase Ad Revenues

This is a mobile-first world. People want information at their fingertips in an instant. That is why mobile has become a major driver of ad…

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Ad Industry News
Last updated: August 30, 2019

Google Now Penalizing Mobile Websites With Popup Ads

Popup ads. Everyone’s been annoyed and even frustrated by one at some point in their lives. It can really be offputting to be interrupted by…

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Go Mobile Responsive Mobile Ads
Free Course Mobile Ad Optimization
Last updated: September 6, 2019

Lesson 1: Go Mobile-Responsive

Going mobile-responsive is almost a regular expectation from websites these days. If your site is not mobile-responsive, you are already certain of losing around 21%…

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Mobile Ad Optimization
Last updated: September 24, 2019

Top Mobile Ad Types for 2016

As more and more people use mobile to surf online, mobile optimization is now a must-do for all publishers. Mobile compatibility of advertisements should also…

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5 Reasons Why AMP HTML is Awesome for Mobile Web
DoubleClick For Publishers / Google Ad Manager Ad Optimization
Last updated: September 20, 2019

The Benefits of Doubleclick’s Accelerated Mobile Pages for Publishers

Publishers today adopt to user behavior and one key trend is the growing usage of the mobile web. Despite this, the problems of slower page…

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