El término Header Bidding (ofertas de encabezado) existe desde hace algunos años, como muestra Google Trends, pero entró en juego en el verano de 2015,…
O termo Header Bidding já existe há alguns anos, como mostra o Google Trends, o termo entrou em cena no verão de 2015, mas apenas…
Header bidding is intended to increase publisher revenue by maximizing competition and making a fair ad market. However, it comes with complicated setup and can…
Advances in technology never stop, especially in Ad Tech. The latest major version of Prebid (Prebid.js 3.0) was first announced on October 7, 2019, and…
Google’s Exchange Bidding in Dynamic Allocation (EBDA) is now known as Open Bidding. It’s often more commonly been referred to as Google’s alternative to Header…
O Header Bidding de vídeo (VHB) vem crescendo lentamente no pipeline do setor nos últimos anos. Os publishers (editores) apresentaram uma variedade de perguntas e…
Since the inception of the Prebid.js Open Source Project back in 2017, it has become the most used header bidding wrapper across the industry. Prebid.org…
Header bidding has changed the game for publishers forever! All of a sudden, they can walk away from outdated waterfall setups and earn the highest…
Ad Exchange undeniably holds the #1 spot at being the best addition to a publisher’s ad stack. If you've grown as a publisher and want…
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