Publishers with large amounts of traffic from China and Russia can now utilize open bidding to increase their ad revenue. Google announced earlier this month that publishers would be allowed to send b ...
Google’s Exchange Bidding in Dynamic Allocation (EBDA) is also known as Open Bidding. It’s often more commonly been referred to as Google’s alternative to Header bidding. In a nutshell, it’s a ...
Header Bidding has taken the world of programmatic advertising by storm. Not only does it benefit publishers by generating them more revenue, but it also benefits advertisers because it makes the auct ...
El término Header Bidding (ofertas de encabezado) existe desde hace algunos años, como muestra Google Trends, el término entró en juego en el verano de 2015, pero solo recientemente los editores h ...
O termo Header Bidding já existe há alguns anos, como mostra o Google Trends, o termo entrou em cena no verão de 2015, mas apenas recentemente os editores começaram a usar essa tecnologia como um ...
Header bidding is intended to increase publisher revenue by maximizing competition and making a fair ad market. However, it comes with complicated setup and can become a headache if implemented improp ...
