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server-to-server-header-bidding
Blog

Server Side Header Bidding & taking the hybrid approach

Header bidding is one of the best innovations to hit the online advertising industry in the last decade. This revolutionary technology, which traditionally takes place…

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Header Bidding

¿Debo usar Mediación u Header Bidding en mi aplicación?

A lo largo de los años, tanto el Header Bidding en la aplicación como la Mediación se han convertido en el tema candente para la…

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Header Bidding

Devo Usar Mediação Ou Header Bidding No Aplicativo?

Ao longo dos anos, tanto o Header Bidding In-App, quanto a mediação se tornaram o assunto em questão para a monetização de aplicativos. Ambos têm…

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Header Bidding

Should I use in app header bidding or mediation?

Over the few years, both In-App Header Bidding and Mediation have become the talk of the town for the App monetization. Both of these have…

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Open bidding now allowing bid requests for Russia and China
Header Bidding

Open bidding now allowing bid requests for Russia and China

Publishers with large amounts of traffic from China and Russia can now utilize open bidding to increase their ad revenue. Google announced earlier this month…

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What to do when EBDA stops bidding
Header Bidding

What to do when EBDA stops bidding?

Google’s Exchange Bidding in Dynamic Allocation (EBDA) is also known as Open Bidding. It’s often more commonly been referred to as Google’s alternative to Header…

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What Is Footer Bidding
Header Bidding

What Is Footer Bidding?

Header Bidding has taken the world of programmatic advertising by storm. Not only does it benefit publishers by generating them more revenue, but it also…

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lances de encabezados
Header Bidding

La guía definitiva de Header Bidding para editores

El término Header Bidding (ofertas de encabezado) existe desde hace algunos años, como muestra Google Trends, pero entró en juego en el verano de 2015,…

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lances de cabeçalho
Header Bidding

O Guia Definitivo do Header Bidding Para Editores

O termo Header Bidding já existe há alguns anos, como mostra o Google Trends, o termo entrou em cena no verão de 2015, mas apenas…

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What's the best Prebid price granularity setup
Prebid

What’s the best Prebid price granularity setup

Header bidding is intended to increase publisher revenue by maximizing competition and making a fair ad market. However, it comes with complicated setup and can…

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