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AdTech Industry Definitions
what-is-a-bid-request
Blog
November 29, 2022 | by aleesha

What is a Bid Request?

Before understanding bid requests, you'll need to know the following first: Real-time Bidding Real-time bidding (RTB) uses instantaneous programmatic auctions by which advertising inventory is bought and…

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what-is-google-ad-manager
AdTech Industry Definitions
November 28, 2022

What Is Google Ad Manager – How to 10X Revenue with GAM?

Google Ad Manager is a comprehensive and sophisticated ad management platform that provides publishers with all the tools they need to sell and manage their…

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what-is-ads-txt-1.1
AdTech Industry Definitions
November 22, 2022

Ads.txt 1.1 Publisher Manual: Best Guide To Implementation

Introduction Ad Fraud is and remains an ever-present problem in the programmatic advertising industry. Thankfully, organizations like the Interactive Advertising Bureau (IAB) exist that use…

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leaderboard-ads
AdTech Industry Definitions
October 20, 2022

What is a Leaderboard ad? How does it bring more revenue?

A leaderboard ad is one of the most popular and best-performing ad units available to publishers. It's a rectangular ad unit measuring 728 pixels wide…

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AdTech Industry Definitions
Last updated: October 13, 2021

¿Qué es la visibilidad del anuncio y cómo se mide?

La visibilidad es una métrica que se utiliza en la publicidad digital para realizar un seguimiento de las impresiones que los usuarios pueden ver o…

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AdTech Industry Definitions
Last updated: December 15, 2021

O Que É A Visibilidade do Anúncio E Como Ela É Medida?

A visibilidade é uma métrica usada na publicidade digital para rastrear impressões que podem ser vistas ou visualizadas pelos usuários. Só porque um anúncio foi…

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Ads.txt
Blog
Last updated: January 20, 2021

Manual Ads.Txt Del Publisher: Una Guía Para La Implementación

Una Visión Rápida Del Proceso De Implementación De Ads.Txt: Paso 1: Reúne toda la información necesaria de sus cuentas con revendedores, socios de la red…

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Ads.Txt
AdTech Industry Definitions
Last updated: January 13, 2021

Manual ADS.TXT do Publisher: Um Guia Para A Implementação

Esta É Uma Visão Geral Do Processo De Implementação Do Ads.Txt: Etapa 1: reúna todas as informações necessárias de suas contas com revendedores, parceiros de…

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Programmatic Advertising
Last updated: September 10, 2021

O Guia Completo Da Mídia Programática – Conceitos Chave, Exemplos E Tendências

Mídia Programática é o processo de usar a tecnologia (softwares) para comprar e vender anúncios através de um procedimento automatizado e orientado por dados. Compra…

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