JRFINANCAS saw 1000% increase in ad revenue within one year

This post was most recently updated on August 10th, 2022

About JR Finanças

Jrfinancas is a brazilian finance publisher focused on credit cards with an average of 500K pageviews per month and they have been working with us for over two years. Here we are going to show you the story of Gimael and how his site grew 1,000% in ad revenue since April 2021.

Challenge: Mission Prevent Bot Attack

In 2020, Gimael was monetizing his sites with Adsense only and was looking for alternatives to increase the ad revenue. The Publisher had problems in the past with invalid traffic and was looking for a solution for traffic bots. The publisher was not confident enough about scaling his traffic. The site had a great potential to scale but he didn’t know how to do it.

Solution: Get an anti-bot system like Traffic Cop

After MonetizeMore’s bot detection and mitigation solution, Traffic cop was implemented, invalid traffic decreased considerably for this publisher. Additionally, we implemented several strategies to optimize the site, encouraged the publisher to create more articles and landing pages and to focus on the ones that were more profitable.

We also recommended using our Pubguru viewability booster solutions and his viewability went up over 90% and has transformed into one of the best performing sites we’ve seen at MonetizeMore so far.




  • -Invalid traffic decreased from an average of 40% in 2021 to 0.25% in May 2022 signifying that most of the site’s invalid traffic like bot traffic and bad bots have been wiped out.

  • -Compared to the same period last year, Jrfinancas saw a 1,000% increase in revenue thanks to Pubguru.


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“Even doing the best to maintain traffic quality on my sites, I’ve had problems with invalid traffic, and having Traffic Cop as a protection for my ads certainly made me sleep much more peacefully”

jrfinancas-business-owner                                                              – Gimael Gomes  (Business Owner, Jrfinancas)

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