Bored Panda’s Monetization Domination through MonetizeMore

This post was most recently updated on August 16th, 2022

ABOUT BORED PANDA

Bored Panda is a mainstream art, design, & photography community platform for creative people. With their submission platform, artists and creators can turn their stories into must-watch viral content. The site has a special focus on memes and caters to a robust, diverse community of readers. The site has grown exponentially over the past few years, reaching upwards of 26 Billion views annually.

THE STORY BEHIND THE SUCCESS

As an organization that is used to testing and optimization, when it came to selecting the best header bidding solution to improve programmatic monetization, Bored Panda decided to run A/B tests to find their ideal ad monetization partner.

Bored Panda constantly has re-evaluated its stack till 2013 and was keen to understand whether other header bidding solutions might drive better results for them compared to their incumbent wrapper.

BoredPanda selected MonetizeMore’s PubGuru to test against other alternatives.

PARTNERING WITH MONETIZEMORE

Bored Panda went live with us in early 2014. MonetizeMore’s AdOps experts offered pretty effective solutions, helping Bored Panda on a lot of fronts:

Header Bidding 

  • MonetizeMore offered a super lucrative Pubguru Header Bidding solution, unlocking a massive pool of exclusive demand partners leading to greater competition and improved bid quality. 
  • MonetizeMore ensured that the right demand partners were bidding on the inventory, resulting in better RPMs and Header Bidding revenue showing significant improvements.

AdX Capabilities

Google AdX is a marketplace that lets several premium buyers and sellers interact, resulting in successful deals. Since publishers usually have difficulty accessing AdX’s exclusive benefits, having a partner that offers premium services helps publishers better meet their needs. As a Google Certified Partner, MonetizeMore offered Bored Panda:

📈 Additional AdX demand brought buyers from several other ad networks including Google Display Networks, ensuring maximum eCPMs for the site’s inventory.

📈 A useful impression-based revenue model instead of clicks (which is harder to achieve), eventually bringing higher yields.

Access to Premium Ad Networks

BoredPanda made use of MonetizeMore’s Premium Ad Network partnerships and expanded the reach of their ad inventory through them. With this kind of exclusive access, they got premium advertisers and the best revenue shares.

best-ad-placements

A TRUE PARTNERSHIP

One of the most important aspects of the BoredPanda relationship is receiving 24/7 support from the MonetizeMore team. From Partner Success to Tech Support and AdOps, the team instantly solves problems and helped to ensure Bored Panda’s ad revenue is always improving.

For the BoredPanda team, the decision to work with MonetizeMore was quick. The ad revenue the PubGuru platform drives, and the support behind the platform are unmatched in the AdTech industry.

CLIMBING UP

BoredPanda has been working with MonetizeMore for about nine years. Over the course of the relationship, pageviews have grown significantly from about 30 million monthly pageviews to nearly 200 million.

The simplicity of the PubGuru platform, scalability of the technology, and lightweight integration have been essential in improving RPMs. Not only that, with fewer ads per page and only premium advertisers serving ads on BoredPanda, the site continues to grow and gets 26 billion views yearly.

maximize-revenue-bp

THE RESULTS

bp-revenue-increase-chart

net-revenue-rpm

PubGuru Header Bidding outperformed other alternatives in driving net revenue, net CPM, and net RPM. Based on these results, BoredPanda continues to fully leverage MonetizeMore’s PubGuru and AdX Solutions and has seen significant and consistent improvements in their ad earnings. At the same time, BoredPanda’s ad space is now considered premium inventory with tonnes of ad networks vying to be able to place their display and video ads on the site.

 

boredpanda-revenue-increase

 

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