This is the third installment of a monthly series featuring the Best Ad Networks for each type of vertical. Stay tuned for more awesome lists of top performing ad networks suitable for your website type.
If you have a technology site, we strongly recommend our top 5 ad networks for this specific vertical. In the interest of information exchange, I am going to skip AdSense and Ad Exchange as they are always #2 and #1 respectively since they have the best reach and best CPM’s in the world.
Related Read: How to Improve CPMs for Display Ads
Having said that, below is our top 5 list for the best ad networks for your technology site other than AdSense and Ad Exchange.
This is a situation where it’s actually worth running Criteo at the top of your ad stack. We’ve noticed a great increase in your overall CPM once they are at the top. Keep an eye on the fill rate and adjust the frequency cap according to what they passback but it will work.
As mentioned in the previous installment in this series It’s best to set up this ad network with a min CPM around the average ad inventory CPM and serve towards the top of the ad hierarchy. Give them about 2 weeks, it’s worth the wait, they can ramp up the CPM’s once they have time to get used to your traffic.
3) CPX Breal-time
Here’s another 100% fill ad network! Decent CPM’s for tech verticals. Not as high as Developer Media but definitely more consistent
Related Read: Best Strategies for your Remnant Ad Inventory
Fills 100% in all countries and can have some excellent campaigns to run at a high fill. You want to make sure with them when campaigns are running because the CPM’s can go down without warning if their campaigns run out.
Link this with your DFP account and advertisers can bid on your ad spots given the flat CPM that you set on their interface. This is an easy setup and once implemented you just wait to receive notification emails and accept or reject the offers they send your way.
Like all ad networks, it’s important to run an audit for discrepancies. You can play around with these ad networks and set up passback chains and take advantage of the high 100% fill ad networks but you have to keep track of the impressions to make sure there are no inconsistencies.
Total site monetization requires the management of ads from different ad networks, not only Adsense or AdExchange. If you want a serious income from your technology site, contact Monetizemore to help you connect with the right ad networks for your vertical. You can also sign-up for a FREE AdExchange application.