Top 5 Ad Networks for the Social Entertainment Vertical

This is part of a monthly series featuring the Best Ad Networks for each type of vertical. Stay tuned to more awesome lists of top performing ad networks suitable for your website type.

Some call them social content sites, social entertainment sites, or viral content sites.

Most users would recognize them as those gallery sites that show up on your Facebook feed and catch your interest with their gallery posts, such as distractify, upworthy, etc.

These sites, are prone to fraudulent traffic because they get a lot of social media traffic however they also get really high clickthrough rates.
At MonetizeMore our skills are well diversified to monetize large sites and this type of site is no different. Whether your viral content site is gallery focused or your goal is to keep users on one page, below are the top 5 ad networks we’ve found to perform best for this type of vertical.

AdSense and AdX are always the best so we’ll focus on alternatives to the Google ad network.

5. Open X

Open X can run in all countries but consistently has the best coverage in tier 1 countries and performs well with high min CPMs for those tier 1 countries. We recommend to set up two tiers of tags so you can really focus on what countries are working for your social content site and what is not.

4. Matomy

Flat CPM’s as long as you give them a certain amount of impressions that are agreed upon before starting. If your users are spending a long time on your page either reading or watching something, Matomy is a really good fit

3. Mode media

A representative ad network, it sells directly through agencies and big brand advertisers. They do take a higher revenue share, which we always try to negotiate for, but CPM’s are very high especially in the US, UK, Germany and Australia, and Canada. Their fill rates have consistently averaged around 80% to 90%.

2. TOK Media

A very unique ad network with consistently high performance across many different sites and social content ones are no different. Just like Matomy, it works excellent if your users spend more time per page but unlike any other ad network, it’s an innovative ad network that runs a poll that leads into a video, has high engagement, and performs high across many different geo’s.

Related Read: Ad Network Review: TOK Media

1. Webspectator

Webspectator renews your current ads that have been onscreen for 20 seconds – a very cool concept. After 20 seconds, the Webspectator script automatically renews to a new ad that is Google Compliant. They will also decrease unfilled ad impressions because they automatically detect and fill timed out ads. This is a completely incremental revenue source that will not cannibalize current ads.

Related Read: Setting Up a 100% Fill Ad Network Behind Ad Exchange

If you want to get started in monetizing your social entertainment site with the right advertising network partners, contact MonetizeMore. You can also sign-up for FREE to Ad Exchange – the best version of Adsense.


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Kean Graham

CEO and Founder at MonetizeMore

Kean is the resident expert in Ad Optimization covering areas like Adsense Optimization, DFP Management, and third-party ad network partnerships. Kean believes in the supremacy of direct publisher deals and holistic optimization as keys to effective and consistent ad revenue increases.

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