As a publisher, you need to know which ad partners are right for your vertical, as each niche website performs differently compared to others. The gaming niche is no exception. In this article, we’re going to help identify the best game advertising networks for 2019 so that you can maximize your ad revenues!
1. Ad Exchange (now part of Google Ad Manager)
Google Ad Exchange continues to be at the top of the list for virtually every vertical and gaming is no exception. The network’s reach, ad fill rate and CPM’s are second to none. Google Ad Exchange (now part of Google Ad Manager) can provide you with increased advertiser demand, higher CPMS, and much more flexibility and control.
If you have a gaming website with a decent amount of UK traffic, Venatus Media is worth testing out. They have a 100% fill rate in the UK and offer excellent CPM’s. They can run in other countries as well, but from our experience, their most attractive offers are focused on UK traffic.
3. Playwire (formerly Intergi)
Playwire does not fill 100% but offers excellent video and standard size ads with high CPM’s. They are very responsive and exclusively work with gaming sites. Some of the gaming publishers they work with include Zynga, Roblox & Softonic and more.
Fanbyte is a publisher first ad network as they also run a range of premium gaming sites. This gives them experience working with major advertising brands. Their network consists of over 35 million monthly active users and 300 million page views.
They are also part of Chinese based company Tencent, which is a Fortune 500 company. When working with Fanbyte publishers can expect a good revenue share of 80/20 for programmatic and direct campaigns.
5. Select Media
Select Media provides full site monetization to gaming site publishers and many other verticals through their video ads, header bidding solution, and programmatic RTB platform. Monetize your mobile and video content with their video SSP technology and premium marketplace.
With their programmatic platform, you can get access to premium ad inventory for both video and display ads at large scale which is also filtered for fraud.
6. The Rubicon Project
With The Rubicon Project, you can get access to premium advertisers through their marketplace connected to multiple DSPs and 1000s of advertisers. Rubicon’s RTB technology helps you maximize your ad revenue from each ad impression you receive.
You can also gain access to more advanced controls and functionalities such as PMP deals, header bidding as well as server-to-server bidding.
Gamesiteads helps gaming publishers to monetize their website and mobile app traffic. Through this ad network, you’ll get access to relevant and gaming related ads which will undoubtedly result in higher CTR and ad revenues.
Their ads can be integrated into gaming communities and forums, and they offer a wide range of ad formats.
8. CPM Star
CPMStar is another ad network focused almost entirely on the gaming vertical. They serve gaming related ads with appealing graphics containing some of the most popular games in the world.
Your users will find the ads relevant and not intrusive which will result in higher ad revenues. They also use their ad server and continuously work to optimize ad revenue for publishers.
9. Epic Game Ads (closed)
This game ad network offers standard display ads at CPC and pop-unders at CPM pricing. If your audience won’t be driven away by pop-unders, Epic Games has one of the best CPM offers in the industry.
They can be very specific regarding which publisher they work with (their campaigns can be very niche focused), but it’s well worth your time it if you can get accepted into their program.
Update: Epic Game Ads seems to have closed down.
10. Livegamer (closed)
Livegamer’s interface is unfortunately not the best in the world and feels very non-user friendly. Once you get past that, their CPM offers are quite attractive. Keep in mind this is not a 100% fill advertising network by any means.
However, as long as you have a decent passback setup behind this, you can rest assured that Livegamer will fill decently and be a great addition to your gaming site’s monetization.
Update: Livegamer seems to be have closed down.
Are you looking at testing out new ad networks for your site? We can help you evaluate the best ad networks for your vertical, whether it’s gaming, entertainment, news, sports, etc. Click here to sign up with MonetizeMore.