Top Ad Networks For The Gaming Vertical 2019

Top Ad Networks For The Gaming Vertical 2019

As a publisher, you need to know which ad partners are right for your vertical, as each niche website performs differently compared to others. The gaming niche is no exception. In this article, we’re going to help identify the best game advertising networks for 2019 so that you can maximize your ad revenues!

Are you looking at testing out new ad networks for your publishing property? We can help you evaluate the best ones for your vertical. Sign up with MonetizeMore today!

 

1. Ad Exchange (now part of Google Ad Manager)

Ad Exchange

Google Ad Exchange continues to be at the top of the list for virtually every vertical and gaming is no exception. The network’s reach, ad fill rate and CPM’s are second to none. Google Ad Exchange (now part of Google Ad Manager) can provide you with increased advertiser demand, higher CPMS, and much more flexibility and control.

Click here to find out how you can sign up for Ad Exchange with MonetizeMore.

2. Venatus

Venatus

If you have a gaming website with a decent amount of UK traffic, Venatus Media is worth testing out. They have a 100% fill rate in the UK and offer excellent CPM’s. They can run in other countries as well, but from our experience, their most attractive offers are focused on UK traffic.

Visit the Venatus Media website here.

3. Playwire (formerly Intergi)

Playwire

Playwire does not fill 100% but offers excellent video and standard size ads with high CPM’s.  They are very responsive and exclusively work with gaming sites. Some of the gaming publishers they work with include Zynga, Roblox & Softonic and more.

Visit the Playwire website here.

4. Fanbyte

Fanbyte

Fanbyte is a publisher first ad network as they also run a range of premium gaming sites. This gives them experience working with major advertising brands. Their network consists of over 35 million monthly active users and 300 million page views.

They are also part of Chinese based company Tencent, which is a Fortune 500 company. When working with Fanbyte publishers can expect a good revenue share of 80/20 for programmatic and direct campaigns.

Visit the Fanbyte website here.

5. Select Media

Select Media

Select Media provides full site monetization to gaming site publishers and many other verticals through their video ads, header bidding solution, and programmatic RTB platform. Monetize your mobile and video content with their video SSP technology and premium marketplace.

With their programmatic platform, you can get access to premium ad inventory for both video and display ads at large scale which is also filtered for fraud.

Visit the Select Media website here.

6. The Rubicon Project

The Rubicon Project

With The Rubicon Project, you can get access to premium advertisers through their marketplace connected to multiple DSPs and 1000s of advertisers. Rubicon’s RTB technology helps you maximize your ad revenue from each ad impression you receive.

You can also gain access to more advanced controls and functionalities such as PMP deals, header bidding as well as server-to-server bidding.

Visit The Rubicon Project website here.

7. Gamesiteads

gamesiteads

Gamesiteads helps gaming publishers to monetize their website and mobile app traffic. Through this ad network, you’ll get access to relevant and gaming related ads which will undoubtedly result in higher CTR and ad revenues.

Their ads can be integrated into gaming communities and forums, and they offer a wide range of ad formats.

Visit the Gamesiteads website here.

8. CPM Star

CPMStar

CPMStar is another ad network focused almost entirely on the gaming vertical. They serve gaming related ads with appealing graphics containing some of the most popular games in the world.

Your users will find the ads relevant and not intrusive which will result in higher ad revenues. They also use their ad server and continuously work to optimize ad revenue for publishers.

Visit the CPM Star website here.

9. Epic Game Ads (closed)

Epic Game Ads

This game ad network offers standard display ads at CPC and pop-unders at CPM pricing. If your audience won’t be driven away by pop-unders, Epic Games has one of the best CPM offers in the industry.

They can be very specific regarding which publisher they work with (their campaigns can be very niche focused), but it’s well worth your time it if you can get accepted into their program.

Update: Epic Game Ads seems to have closed down.

10. Livegamer (closed)

Live gamer

Livegamer’s interface is unfortunately not the best in the world and feels very non-user friendly. Once you get past that, their CPM offers are quite attractive. Keep in mind this is not a 100% fill advertising network by any means.

However, as long as you have a decent passback setup behind this, you can rest assured that Livegamer will fill decently and be a great addition to your gaming site’s monetization.

Update: Livegamer seems to be have closed down.

Conclusion

Are you looking at testing out new ad networks for your site? We can help you evaluate the best ad networks for your vertical, whether it’s gaming, entertainment, news, sports, etc. Click here to sign up with MonetizeMore.


Related Reads:

Get my ad optimization tips and tactics delivered to your mailbox.

Kean Graham

CEO and Founder at MonetizeMore

Kean is the resident expert in Ad Optimization covering areas like Adsense Optimization, DFP Management, and third-party ad network partnerships. Kean believes in the supremacy of direct publisher deals and holistic optimization as keys to effective and consistent ad revenue increases.

5 Comments

  1. Can you give me a list of all the gaming ad networks?

    Reply
  2. Hi Kean,

    GT Burst (est. 2013) is an ad network with a large portfolio of gaming publishers. The network does up to 100K clicks/ day. You can target by gaming niche, country and more. What sets us apart besides our rates is our dedication to personalized and efficient customer service.

    Rates depend on country, varying from 0.02 to .55 cents per click.

    I would like to personally invite you to try us out.

    Reply
  3. Epic Game Ads doesn’t seem to exist anymore.

    Reply
  4. Epic game ads become a scam they did not pay anymore.

    Reply
    • Thanks for the comment. We’ve updated the article now to show that Epic (and Livegamer) are now closed. We do regularly revisit our posts to make sure the information is still current but always appreciate comments like this as it helps other publishers save time and money.

      Reply

Submit a Comment

Your email address will not be published. Required fields are marked *