As a publisher, you want to optimize your ads and earn as much ad revenue as possible from your traffic. One of the ways to do this is to bring in more advertising partners to bid on your ad inventory. Publishers often combine as many reputable ad networks as possible to increase the competition and earn higher Session RPMs.
This ad optimization strategy is even more critical when using header bidding technology. However, publishers are left needing to manage multiple ad networks daily.
If you’ve joined together 10 different ad networks, it can be very time-consuming logging into each ad network’s dashboard to check your ad revenue and metrics. If you want to compare performance or Ad RPMs against other ad networks, it can get tricky very quickly. Nevermind, trying to find out your total revenues from the day before!
You might need to export Excel files daily, compile, and compare them against other ad networks manually to get an overview of their performance. It’s a tedious process, but yet, such a critical part of the ad management process.
Thankfully, publishers now have a quick and easy solution to display ad revenue reporting all in one place!
Big Deal! There are already plenty of Prebid Analytics Tools…
Yes, there are. The difference between PubGuru and these tools are the accuracy of the revenue data. The Prebid Analytic tools only give estimates of your Ad Revenue, Ad Impressions, and Ad RPMs based on real-time bidding stats.
The Ad Revenue that they show on their dashboards is not what you will get paid from your ad networks at the end of the month. Discrepancies tend to be between 5% – 30%. In practice, these Prebid Analytic tools are only ballparking your stats and therefore are not reliable.
PubGuru displays the same stats that your ad networks show. Therefore, the PubGuru stats are as accurate as the ad network stats are. So when you’re wondering how much you made last month, you can log into PubGuru and check last month’s Ad Network Report stats and be confident that is what you’ll get paid by each ad network. Finally, your accountant can sleep easy!
How does the PubGuru Ad Network Report help publishers?
PubGuru’s Ad Network Report puts an end to time-consuming and complicated ad network report comparisons once and for all. The Ad Network report function will save you countless hours, prevent further loss in ad revenue, and give you a bird’s eye view of ad performance.
The Ad Network Report automatically integrates all your ad network partners into one unified dashboard. As a result, you no longer need to log into different dashboards to compare results.
You’ll also be able to effortlessly compare the performance of all supported ad networks (~80 of the top ad networks are supported) while analyzing Ad RPM, Impressions, and Ad Revenue through the unified dashboard. Are you running an obscure ad network that isn’t supported? That’s fine, PubGuru will provide an estimate of the Ad Revenue, Ad Impressions, and Ad RPM based on your GAM stats.
Here’s a screenshot showing you how easy it is to compare different ad network stats in Pubguru’s unified platform.
It’s only the tip of the iceberg. The PubGuru Ad Network report is full of features and functionality that will make your life as a publisher a lot easier. You can sign up for PubGuru here.
Here are a few more features you can expect with screenshots.
You can select different ad networks to compare with a click of a button and compare metrics of up to 5 ad networks at a time within the graph and unlimited ad networks at a time within the table.
Publishers can choose between three different metrics to view, including Ad Revenue, Ad RPM, and Ad Impressions.
You can switch between different currencies such as USD, Euro, and CAD.
Customize and change the date of your ad network report.
As you may know, there are often discrepancies between ad networks reports and Google Ad Manager (GAM). This applies to all demand, including header bidding, Google, direct, and managed demand.
Discrepancies between ad networks and GAM tend to be a huge problem for publishers because they are ad revenue leaks. Sometimes these discrepancies are due to ad implementation issues. These discrepancy reports are the fastest way for you to be notified of these revenue leaks so you can fix the source of the issues as quickly as possible to minimize the drop in ad revenues.
Some Direct sold campaigns and the minority of bidders agree to pay based on GAM trafficked numbers while the bulk of bidders only bill off their own metrics. View discrepancies by clicking on the “Discrepancy” button.
Many times the cause of the large discrepancy is on the ad network’s end, and the first thing your ad rep will ask for is proof of the discrepancy. All you have to do is export the tables in CSV file formats.
Do you own multiple sites? That will only make the process of comparison even harder. With PubGuru, you can integrate all your websites and choose between seeing an account overview or one domain at a time.
Are you ready to save time and get reliable ad revenue stats automatically in one place? The Ad Network Report is just one of the many features available in the PubGuru Ad Ops platform. Stop wasting time with data entry, when you could be optimizing your Ad Revenues instead! Take your ad ops to the next level by getting access to the most important stats via PubGuru by signing up today!