MonetizeMore’s guide to DMEXCO 2018

MonetizeMore’s guide to DMEXCO 2018

DMEXCO is almost here, and we’re looking forward to the insights from yet another action-packed conference. In our opinion, here are some of the biggest questions surrounding digital advertising:

#1 – Who wins in the post-GDPR era?

#2 – What’s the deal with CMPs and DMPs: Will they become the industry standard?

#3 – Disrupting the duopoly, is Amazon just getting started?

#4 – How will audio change advertising?

#5 – What’s Blockchain got to do with it?

#6 – The road to better advertising data: How can industry players better understand consumer behavior?

#7 – The rise of advertising fraud: What will the fight for transparency look like in the next few years?

Must Attend AdTech Talks

Toccara Baker (Product Manager @ Adobe) – Transparency in Ad Tech: Removing Unknowns, Driving Efficiency, and Giving Marketers Control

When: Wednesday 12.09.2018 at 14:00 – 14:45 – Seminar 5

Jana Meron (Senior Vice President Programmatic & Data Strategy), Oded Noy (ZEFR), Ari Paparo (Beeswax), Nick Manning (MediaLink) – The Technology of Storytelling: Ad Tech’s Resurgence

When: Wednesday 12.09.2018 at 16:00 – 16:45 – Seminar 2

Chibuike Goodnews (Dochase Adx) – Growth of Programmatic, Adtech and digital advertising models in Africa and emerging markets

Wednesday 12.09.2018 at 13:30 – 13:50 – Speakers’ Forum

Ben Williams (eyeo GmbH), Till Faida (eyeo GmbH)- Circumventing Ad Blockers: It’s a Bad Idea

Thursday 13.09.2018 at 11:00 – 11:45 – Seminar 4

Bonus

In between attending keynotes and networking, take in the sights in Cologne and be sure to visit these places:

The Cologne Cathedral

Cologne Cathedral is considered a masterpiece of Gothic architecture and in 1996 was added to the list of UNESCO World Heritage Sites.

The Rhine River

The city is set on the Rhine river and is considered to be the most romantic river. Take a cruise and enjoy the sights!

Try some Hämmche (salt-cured knuckle of pork, an Oktoberfest favorite) at Früh am Dom.

Join MonetizeMore at DMEXCO

If you’re heading over to DMEXCO in Cologne this year why not meet up MonetizeMore’s very VP of Marketing, Brandon Gains? Contact details are listed below.

dmexco

 

Kean Graham

CEO and Founder at MonetizeMore

Kean is the resident expert in Ad Optimization covering areas like AdSense Optimization, DFP Management, and third-party ad network partnerships. Kean believes in the supremacy of direct publisher deals and holistic optimization as keys to effective and consistent ad revenue increases.

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