DMEXCO is almost here, and we’re looking forward to the insights from yet another action-packed conference. In our opinion, here are some of the biggest questions surrounding digital advertising:
#1 – Who wins in the post-GDPR era?
#2 – What’s the deal with CMPs and DMPs: Will they become the industry standard?
#3 – Disrupting the duopoly, is Amazon just getting started?
#4 – How will audio change advertising?
#5 – What’s Blockchain got to do with it?
#6 – The road to better advertising data: How can industry players better understand consumer behavior?
#7 – The rise of advertising fraud: What will the fight for transparency look like in the next few years?
Must Attend AdTech Talks
Toccara Baker (Product Manager @ Adobe) – Transparency in Ad Tech: Removing Unknowns, Driving Efficiency, and Giving Marketers Control
When: Wednesday 12.09.2018 at 14:00 – 14:45 – Seminar 5
Jana Meron (Senior Vice President Programmatic & Data Strategy), Oded Noy (ZEFR), Ari Paparo (Beeswax), Nick Manning (MediaLink) – The Technology of Storytelling: Ad Tech’s Resurgence
When: Wednesday 12.09.2018 at 16:00 – 16:45 – Seminar 2
Chibuike Goodnews (Dochase Adx) – Growth of Programmatic, Adtech and digital advertising models in Africa and emerging markets
Wednesday 12.09.2018 at 13:30 – 13:50 – Speakers’ Forum
Ben Williams (eyeo GmbH), Till Faida (eyeo GmbH)- Circumventing Ad Blockers: It’s a Bad Idea
Thursday 13.09.2018 at 11:00 – 11:45 – Seminar 4
In between attending keynotes and networking, take in the sights in Cologne and be sure to visit these places:
The Cologne Cathedral
Cologne Cathedral is considered a masterpiece of Gothic architecture and in 1996 was added to the list of UNESCO World Heritage Sites.
The Rhine River
The city is set on the Rhine river and is considered to be the most romantic river. Take a cruise and enjoy the sights!
Try some Hämmche (salt-cured knuckle of pork, an Oktoberfest favorite) at Früh am Dom.
Join MonetizeMore at DMEXCO
If you’re heading over to DMEXCO in Cologne this year why not meet up MonetizeMore’s very VP of Marketing, Brandon Gains? Contact details are listed below.