iHeartMedia Becomes Top Commercial Podcast Publisher

Ad Industry News
Last updated: July 12, 2019 | by Kean Graham
iHeartMedia Becomes Top Commercial Podcast Publisher

This post was most recently updated on July 12th, 2019

iHeartMedia recently announced their plans to acquire Stuff Media that host podcast shows such as “Stuff You Should Know.” This move will make iHeartMedia the top commercial podcast publisher adding millions of listeners and downloads per month from Stuff Media to their portfolio. Find out more about this acquisition in today’s video!

Subscribe to our YouTube channel for weekly video updates!

Video transcription

iHeartMedia announced plans to acquire Stuff Media.

The move will make them the top commercial podcast publisher.

iHeartMedia who already provides digital music, podcasts, and live streaming radio will now add podcasts such as HowStuffWorks and more.

Through this acquisition, iHeart’s audience will double in size.

HowStuffWorks started in 1998 as a reference site and later expanded into podcasts.

Stuff Media records over 60 million global streaming downloads per month.

Their podcast called “Stuff You Should Know” has over 500 million downloads for 2018.

The company also has partnerships with ESPN, NPR to provide over 20,000 podcasts with 750 iHeartRadio shows.

The acquisition focus is to merge Stuff Media’s creative content with iHeartMedia’s resources and scale.

This will help provide advertisers with more opportunities to reach users and increase iHeart’s ad revenue.

Source: https://www.mediapost.com/publications/article/325068/iheartmedia-to-acquire-stuff-media-becomes-top-co.html?edition=110961

Ad Ops Tips & Guides, Industry News, Latest Tech and Success Stories - right in your inbox.

We are committed to protecting you Privacy Data

Here’s the course that 300+ pubs used to scale their ad revenue.

Enroll today

Book Banner

"Working with MonetizeMore has been a transformative experience as they helped to increase my overall revenues by over 180%"

4.9

$100M+

Paid to Publishers

3B+

Ad Requests Monthly

1500+

Happy Publishers

Recommended Reading

advanced-ads-vs-ads-insertor
Blog
September 29, 2023

Advanced Ads vs Ad Inserter

Read More
best-video-ad-formats
Video Ad Optimization
September 28, 2023

The Best Video Ad Formats (STOP missing out on these!)

Read More
how to implement adsense auto ads
AdSense Ad Optimization
September 27, 2023

How to best implement AdSense Auto Ads

Read More

Trusted by 1,500+ publishers worldwide

10X your ad revenue with our award-winning solutions.

Let's Talk

Close

Ready to 10X your ad revenue with the #1 ad management partner?

Start Now