How to Monetize a News Site? [2023]

Last updated: January 18, 2023 | by Kean Graham

This post was most recently updated on January 18th, 2023

Back in the day, magazines and newspapers were groundbreaking and revolutionary when it came to journalism.

Now, with the advancement of technology, and that thing we call the “internet”, every person seems to just go online to keep up with the latest news around the world.

Users want to gain access to news articles and reports right away, and having a well-built news website gives publishers an edge in getting the attention of the masses.

With this evolution, most news publishers are now focused on establishing a good news site that can clearly make an impact in the digital realm.

It is no question that a big part of developing a website comes with the goal of monetizing and making a big chunk of money out of it.

Surprisingly, there are some that don’t really know where to start. Here’s where the question, “How to monetize a news site?” comes in.

If your aim is to earn big bucks with your news website, you should find the best ways for your site to stand out among the rest. Think of all the unique features that your site can offer and start monetizing from there.

In order to successfully monetize your news website, it should have a pleasurable design, contains quality content with meaningful traffic, and a distinctive appeal that sets it apart from other news sites.

In this golden age, there are numerous ways to monetize a news website. With careful consideration, we have gathered the 5 best ways that will guide you to monetize a news site.

5 Best Ways to Monetize a News Site


1. Displaying Banner Ads

This is one of the most common and probably one of the oldest ways to monetize your site. The use of traditional banner ads works effectively up to this day.

You can simply determine your site’s ad placements where the banner ads will show, and utilize a good demand source such as AdSense or Ad Exchange.

Once you have implemented the codes, the banners will then show automatically on your site when the page loads.

2. Publishing Sponsored Links and Paid Articles

Another opportunity to make money for your news site is publishing paid articles and sponsored links. This option is particularly popular and can also be considered the best way to monetize a news website.

People will write articles on your site, ideally on relevant topics, and you charge them for doing so. Paid articles are the essence of link building.

That’s why this method is generally used in website promotion and SEO optimization. Paid articles typically have links to other websites to get traffic from yours.

In order for this strategy to work, be sure you have competent copywriters who can produce compelling and plausible articles. You can demand hefty amounts for these types of posts depending on your site’s content.

3. Affiliate Marketing

Another alternative is the use of affiliate marketing. This online tactic involves being compensated or earning commissions by promoting a company’s products or services and adding referral links to your site’s articles.

You get paid every time someone clicks on your affiliate link and you drive a sale. However, this can be rigorous and entails a lot of work since you would need to find several affiliate programs to link to what your website writes about.

Nevertheless, if done well, this opportunity can be very profitable for your news site.

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4. Engage in Pay-per-Click Networks

Pay-per-click (PPC) has also been considered as a primary method for online advertisers. PPC, or alternatively known as cost-per-click (CPC), is an online advertising strategy in which advertisers pay whenever an advertisement is clicked.

The pay-per-click structure is generally based on keywords and is considered to be advantageous for both publishers and advertisers.

What happens is, in search engines, online ads or sponsored links appear when a user searches a keyword related to the product or service that’s being advertised.

There are several platforms used for PPC advertising. The most popular ones are Google Ads, Facebooks Ads, and Twitter Ads.

5. Offer a Membership or Paid Subscription


A paywall, by definition, is a system that restricts access to website content by requiring users to purchase a membership or subscription.

For news websites, in particular, the latest trend has been supplying well-curated news for a monthly or annual subscription fee.

Although this can be a good revenue option, you should take into consideration that this can also drastically reduce your site visitors.

Offering memberships or paid subscriptions will only work if your news site has premium content that’s highly unique. To put it simply, your site’s content has to look special and not just any other ordinary content found on the web.

To sum it all up…

The diversity of monetization strategies permits the advancement of the most profitable ways to yield revenue for any given news website.

With the options we enumerated above, you can now make a reasonable decision on what’s the most suitable plan for you to start monetizing your news site.

It is crucial that your news website should constantly evolve in order to keep pace with the current trends and technology advancements, hence, your monetization tactics should progress and develop as well.

That’s where Monetizemore comes in! MonetizeMore takes pride in being one of the leading ad monetization experts in the industry.

With our experienced ad optimizers, your news website will be reaching its maximum revenue potential in no time.

Sign up with us today and we will gladly come up with a solution to start monetization and boost your website revenue.

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