This post was most recently updated on January 18th, 2023
Do you feel like you’re constantly battling for attention on the web? With so much competition for eyeballs, it’s tough to stand out from the crowd. But don’t worry, we’ve got a solution: Multiplex Ads. Our new ad format is designed to help you stand out and get noticed. Plus, it’s easy to use – just pick your size and go! So what are you waiting for?
You may not be familiar with the most effective Multiplex Ads format type if you’re new to header bidding or the programmatic advertising world. Check out the Multiplex Ads format types you can work with.
Multiplex Ads comes in the ‘native ad format’ category and are an ad stack that features multiple ads offering content falling in the niche of the website’s user’s interests, like content recommendation ads. A multiplex ad blends seamlessly with your website’s current content, increasing CTRs and ensuring a great user experience.
This format lets the Publishers customize their ads layout and style according to the look and feel of their website/app. Your readers get additional content that may be useful to them resulting in increased page views, lower bounce rates, more ad impressions, and ad revenue growth. For publishers, the benefits include multiple ad placement options, supreme ad quality, and proper integration with Google.
Google Ad Manager holds independent auctions for each cell in the Multiplex ads. Publishers can set targeted CPM or floor price in the UPR or First look pricing rule for the ad unit(s). Once done, Advertisers will need to bid for the set prices and win the auction to be eligible to serve ads.
The setup for Multiplex ads is similar to native ads in Google Ad Manager. Please note that currently, all Multiplex ads use the fluid size.
Finally, you can set the targeting criteria for the Multiplex ads accordingly and click on Save and Activate. The targeting criteria should match with the line item’s targeting.
Important note: Multiplex ad needs an Ad Exchange line item with ‘Native programmatic’ size to serve. So it’s required to add the Multiplex ad unit to the targeting of an Ad Exchange line item with ‘Native programmatic’ as an expected creative.
For MonetizeMore partnered publishers, our AdOps professionals will ensure you serve multiplex ads in an optimal ad layout for your website’s design and niche category.
Publishers can measure the performance of Multiplex ads from the Query tool in the Google Ad Manager.
Publishers looking to get their hands on the multiplex ad format on their website need to partner with experienced google certified publishing partners GCPP like MonetizeMore. Google multiplex ads are currently running in Beta.
Consider Multiplex Ads as your secret weapon when it comes to serving content recommendation ads on their sites. The benefits include:
When placing ads, it is important to consider user intent, but this becomes even more crucial when dealing with multiplex ads. Publishers need to understand their target audience in order to ensure those multiplex ads serve them relevant and high-quality ad experience.
Post signing up, we will ensure that all the multiplex ads we serve to your site are targeted toward your users and their search intent.
Despite the ad quality and ad format type, publishers need to split test all their ad placements. With MonetizeMore, publishers get all the access to our very own PubGuru Reporting dashboard software and vital digital advertising metrics. After that, we conduct split testing for ongoing optimizations.
With these metrics from Pubguru, you can continually improve your programmatic advertising knowledge to serve the most relevant ads to your user base.
Multiplex ads are easily served through MonetizeMore’s cutting-edge ad technology leading to boosted ad impressions and RPMs. Few of our publishers even saw 30% higher CPMs compared to other native ad formats.
Planning to get started with multiplex ads? Our 200+ AdOps professionals are ready to help you set up multiplex ads once you sign up and get started with us.
Ready to leverage the power of multiplex ads? Let’s talk!
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