Doubleclick’s First Look: What’s in it for Publishers?

There has been so much hubub about header bidding and The Big G is feeling the noise. DFP First Look which is currently on beta is apparently Google’s defense to header bidding. It requires selected buyers to have a seat in Doubleclick Ad Exchange and gives them insight to the publishers’ inventory before they can … Continue reading Doubleclick’s First Look: What’s in it for Publishers?