DFP Tutorial: How to Generate Passback Tags in DFP #Learn2MonetizeMore

DoubleClick For Publishers / Google Ad Manager Ad Optimization
Last updated: October 26, 2020 | by Kean Graham

This post was most recently updated on October 26th, 2020

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Hi! This is Megan and I am here to walk you through our next segment in the Learn 2 Monetize More video series. In this tutorial, we’re going to generate passback tags using DFP.

Passback tags are ad tags that allow you to provide alternative tags in case your specified floor price was not obtained for an ad slot. This ensures 100% fill in your ad slot.  As a result your ad slots always serve an ad impression and always generate revenue.

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This is a crucial skill for beginners to learn in order to maximize the revenue yield potentials of DFP. Are you ready? Let’s start!

  1. Log into DFP./li>
  2. Click on the Inventory tab.
  3. On the left hand panel, click on Generate Tags
  4. Select the ad unit you’d like to use as passback

If you made a mistake, you may click Reset or click the ‘x’ button inline with the ad unit name you want to exclude.

5. Once you have the right ad unit/s selected, click Generate tags.

6. Select Tag Type: for a website, choose Google Publisher Tag. For a mobile app, choose Mobile applications. (Use Google Publisher Tag for this demo).

7. Click Continue<.

8. Select Tag Options: tick Create passback tag.

9. Click Continue.

10. Tag Results will show the passback tag/s which is now ready for implementation.

11. Copy the passback tag/s and implement where appropriate

Here’s more information on DoubleClick For Publishers: www.monetizemore.com/dfp


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