Let’s not make earning as much money as possible from AdSense more complex than it should be. At MonetizeMore, we’re working with hundreds of small to large publishers to optimize their ad inventory around the clock, and our vast experience in ad optimization isn’t something that should remain a secret. We want to share some effective tips you should consider for your 2014 strategy.
Configure custom channels
You can group your ad units into custom channels that will allow you to track the relative performance of your ad units. You can assign a name for every group, which makes it easier to see which channels are bringing in the most revenue.
Make your custom channels targetable so advertisers can choose to partner with them. Once an advertiser targets your site specifically, it means they are willing to net more revenue for you, which is always a good thing.
Related Read: Google AdSense Now Supports Custom Ad Unit Sizes
Customize your text ads
People nowadays are still accustomed to the fact that blue underlined text is clickable, just like the old days. However, on March 13, 2014, just as the World Wide Web turned 25 years old, Google redesigned their search results page by removing all underlines from hyperlinks — but the colors stay the same. That means that it’s even easier to integrate and blend ads within your site’s content since you can match the formatting to your established look and feel. The general public will click links that aren’t necessarily blue and underlined because Google is basically a fabulous trendsetter.
You can design the color scheme of your text ads in the ‘Ad Style’ section when creating ad units. We recommend customizing your ads in a way that blends the feel and color of your ads with your site. The closer your ads look to your site’s general appearance and feel, the more clicks you’ll get from visitors since they are less obvious.
As always, you may run some tests to see which style works for you. The performance will always vary depending on site design and content.
Best practices for your AdSense layout
- Above the fold and within the content is usually the best spot on your website to maximize earnings.
- Above the fold on the right side is where the eyeballs tend to go.
- Place a link unit below the site header.
- Enable both image and text ads.
- Place a wide skyscraper ad on the left sidebar. Remember the F-pattern a human eye takes when they get to your page.
- Experiment with 300×600 and 970×90 ad units. The relative rarity of these sizes makes them stand out to visitors and potentially drive more clicks.
- Test the number of ads you place on your site. Too many ads on a page may drive your visitors away if not cause ad blindness.
- Place an ad below the content. This is for users who read through your entire content. Test out regular ad units or link units.
Related Read: 5 Adsense Tips You Might Not Be Aware Of
Remember: Above the fold
Predating the internet is a journalistic phenomenon referred to as “above the fold”. Historically, readers would skim the top part of an article, and never read the rest since it was below the half-page fold in most broadsheet newspapers. The same applies to websites: Not all visitors will continue reading the content below the first need to scroll down on the page, therefore ads placed higher up on the page will typically generate the most revenue.
Put at least two ad units above the fold, or above the standard “first page” view for a typical web browser. It will increase the likelihood of your visitors seeing your ads and ultimately clicking on them.
Extreme caution must be taken in this type of optimization because Google dislikes poor content above the fold as it indicates suboptimal user experience. What that means is that you should ideally have original, interesting content to drive the ads that are accompanying your topics, driving organic interest in the ads you are displaying.
Keep it legal: ToS compliance
Needless to say, in order to keep earning from AdSense, you have to be first and foremost Google-Friendly. Here are a few requirements:
- Only one 300×600 ad unit is allowed per webpage
- You are limited to up to three link units per webpage
- You may place a maximum of three standard ad units and two search boxes on a page
To ensure you are fully compliant with Google’s ad placement policies, read further: https://support.google.com/adsense/answer/1346295
Related Read: Common Reasons for Adsense Rejection
Diversify: Use other ad networks with AdSense
If you think you’re not wowing your visitors with more than three AdSense ad units, supplement it with other ad networks. Keep in mind Google’s policies when doing so, but differentiating can only help you.
We recommend using Google’s ad server ‘Doubleclick for Publishers’ for scenarios in which you’d like other ad networks to compete with AdSense, and to further increase your revenue.