This post was most recently updated on August 15th, 2019
Mobile monetization is easy for those who know their way around it. Aside from the fact that options are more limited compared to desktop monetization, finding the best setup and demand partner is a must. Here are our top picks:
Related Read: The 2015 Trend in Mobile Monetization
The premium version of AdSense is no doubt the best. It could monetize all target geos with 100% fill across all the mobile ad sizes as well.
Komoona does well on mobile in a sense that their 300×250 tag is compatible across any device. Passbacks are self-service including the CPM floor setting. It is highly recommended that you monitor the fill rate closely so you can adjust the CPM floors accordingly without jeopardizing the setup. Starting with a volume cap in place should do the trick and open up traffic once everything is confirmed to be working well.
PixFuture tags are also compatible across devices but they are also able to provide separate tags for mobile for more granular reporting. Fill rate is usually good with CPMs being satisfactory. Although fill rate is not readily provided in the reports, you can check by comparing your ad server’s (e.g. DFP) data versus the monetized impressions.
Optima usually buys Tier 1 traffic for $1 flat CPM at 100% fill and would prefer at least 100k impressions daily for 300×250 placement only, both desktop & mobile. If you could send them at least 250k impressions daily, they would be willing to ramp the offer up to $2 flat CPM. Make sure to closely monitor for discrepancies though.
The mobile performance for US is potentially awesome but erratic for the rest of the other geos. Run the mobile tag targeting Tier 1 geos initially, and keep an eye. When running the report, make sure to go to the Custom Reports section in order to view more granular data.
Related Read: Best Ad Networks for Native Ads
On top of the regular banner ads, you might want to try non-standard ad units as an additional revenue source. This should help increase the overall CPM per page view.
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