Are you looking for the best ad networks in India? In this guide, we’ll show you some of the best ad networks to work with when you want to monetize traffic from India. Remember to test out which ad network works best for you and your website.
Want help choosing which network to join, setting up header bidding, and more? Contact MonetizeMore here.
1. Google AdSense & Ad Exchange
AdSense is Google’s flagship ad network and a great way to start monetizing website traffic. AdSense allows Indian traffic and does a great job at connecting publishers to advertisers. Publishers can also utilize various ad types and optimization tools within AdSense to get the most out of their ad inventory.
We’ve written a guide on how to make money with Google AdSense here and show you how to get an AdSense account here. The signup process is fairly simple as long as you adhere to the AdSense requirements and AdSense rules as mentioned in our guides above. The approval process normally ranges from a few days to 1-2 weeks.
Different types of ad units available include display ads, in-feed, in-article, matched content, anchor ads, and auto ads. Features such as running experiments and auto ads are great ways of testing which ad layouts and ad types work best for your site without you needing to do all the work. These AdSense features will help you optimize your ad revenue and maximize results.
Just always be sure to keep your traffic quality up to standard and minimize invalid traffic as it’s a sure way of getting your ad account banned. When running AdSense or any other ad network, we recommend using a tool such as Traffic Cop to detect and prevent invalid traffic from seeing and clicking on your ads. This will help protect your ad accounts and limit revenue clawbacks.
Google Ad Exchange, which is now part of the Google Ad Manager product suite, is the AdSense premium version. Here publishers can get access to advanced ad optimization tools and targeting features. Most of all, Ad Exchange contains all the premium advertising demand, which means publishers tend to earn higher ad revenue.
Advanced features include the likes of:
- Preferred deals
- Filtering and blocking
- Customizable reports based on publishers parameters
- The ability to set your inventories as branded, semi-transparent and anonymous
- The ability to block vendors
- Dynamic Allocation
We recommend starting with AdSense as that’s the easiest way to gain access to Google demand. As you progress and your site grows, consider joining Ad Exchange. To get access to Ad Exchange, you need to be invited by Google, which usually only happens if you have millions of users per month.
Thankfully, with the help of MonetizeMore, a Certified Google Publisher Partner, you can gain access to Google Ad Exchange via our Ad Exchange account.
PubMatic offers a range of solutions to publishers and focuses on transparency and ad quality. They help publishers package, manage and sell their premium ad inventory to advertisers via private marketplaces.
Their advanced RTB technologies help increase competition and yield by connecting publishers to multiple demand partners. This is done through various screen sizes and channels to maximize competition. Their ad quality tools help protect publishers from low-quality ads while improving user experience.
Xandr, previously AppNexus, is a leading AdTech company that offers a wide range of publisher and programmatic solutions.
With Xandr, publishers gain access to a top-class ad exchange that connects them to an enormous pool of advertisers. The company boasts of having over 10 million daily impressions running through their ad exchange.
They use data-driven yield optimization to help maximize the value of publisher ad inventory. Together with their strategic inventory management and demand advantage, they remain a great ad network for India’s publishers.
Magnite focuses on helping publishers monetize and maximize their mobile and video ad inventory value. If you have video content to monetize and have most of your traffic come from mobile, consider using Magnite.
Through Magnite, publishers can get access to a curated programmatic video advertising marketplace connected to a global demand of over 1 billion daily ad requests. For mobile traffic, you’ll get access to over 250 global mobile DSPs with thousands of advertisers.
For more advanced features, publishers can utilize Private and Open marketplaces using guaranteed direct orders. Using all the tools and marketplaces available with Magnite will help increase demand for your ad inventory and, with it, ad rates.
Media.net is often referred to as a high-paying alternative to AdSense in the ad industry. This network comprises both Bing and Yahoo search engines. It utilizes a mix of native ads, display ads, and contextual ads to monetize publisher traffic through its network of billions of users.
Many premium publishers utilize their network, including sites like CNN, WebMD, Reuters. They have also started offering access to direct advertiser demand and help publishers increase their ad revenue through header bidding on the Media.net Programmatic platform.
OpenX runs a global programmatic marketplace giving publishers access to premium advertisers reaching over 300 billion bids per month. They have a variety of products including their main offering, their ad exchange, OpenX video, OpenX mobile, OpenX bidder, and OpenX programmatic direct.
With OpenX bidder, publishers get to combine the power of header bidding with their ad exchange and maximize each of their ad impressions. OpenX mobile gives app and mobile publishers access to over 11 000 premium advertisers and over 100 DSP looking to advertise on their ad inventory.
OpenX video gives publishers access to high-quality video advertising demand while OpenX programmatic direct helps publishers connect with private marketplaces and more.
Sovrn is an innovative company seeking to help its publisher partners earn more ad revenue. They offer a range of monetization solutions to publishers with many added benefits such as quick payments.
Through Sovrn, publishers can run header bidding with header complete, analyze their ad performance and even monetize their data as an additional revenue source. With “Unblock” publishers can even monetize users that have ad blockers installed on their devices. This feature is great for publishers struggling with ad block users and is set to help unblock at least 20% more revenue.
Smart Ad Server is not just an ad server, but also offers a complete monetization suite to publishers. With Holistic+, publishers can run a unified auction with transparent competition. Reporting and integration are effortless, making it a simple but effective approach to monetization.
They also help publishers reach advertisers they never would have been able to with curated deals by grouping publishers together in inventory packs. With their programmatic guaranteed products, publishers can set up direct deals and other more sophisticated monetization methods.
Looking for more ad networks to join?
There are many more ad networks out there, but not all will perform well with Indian traffic. We would also recommend that you test out some content recommendation or native advertising networks such as Mgid, Taboola, and Outbrain. These networks could be a great addition to your ad stack and help improve your fill rates.
Where to go from here?
Now that you’ve got a list of ad networks that work well with India’s traffic, join and test them out. If you’re a seasoned publisher, this might be a simple task. For others that don’t have ample ad optimization experience, this might sound daunting. This is why it’s great to partner with an ad management company like MonetizeMore to optimize your ad revenue.
When you partner with us, we’ll help you get set up with ad networks, test them out, optimize your ad stack, set up header bidding, improve your ad layouts, ad fill rates, and much more! We do all of this while you get to continue focusing on growing your site without the headache., we do all of this.
Are you ready to partner with a Google Certified Publisher Partner who’s got your back and wants to help you reach new levels of ad monetization success? Sign up to MonetizeMore today!