The programmatic advertising industry is full of fraud, which remains an ever-present problem in the industry. The solution developed by the Interactive Advertising Bureau (IAB) for all the fraudulent online activity taking place is called the Authorized Digital Sellers project or Ads.txt for short.
This ads.txt method battles bot traffic that ends up viewing and clicking on ads is simple, secure, and the implementation for publishers is not all that hard. Our Ads.txt Wordpress plugin will help you implement and edit your ads.txt file via one easy-to-use interface to make sure your site is validated for each of your ad network partners like Google AdSense, Ad Exchange and more.
We wrote an in-depth ads.txt publisher implementation guide here.