Ad Exchange New Policy: 5 Ad Units per Page for Desktop Sites

Ad Exchange Policy, News & Updates
Last updated: July 31, 2019 | by Kean Graham

This post was most recently updated on July 31st, 2019

Google Doubleclick Ad Exchange has released new program policies for the benefit of its publishers. Recently, it was announced that sites viewed on a desktop device are eligible for 5 Ad exchange ad units per page. For mobile sites, however, they can display up to 3 Ad Exchange ad units per viewable area.

What does this mean to the publisher?

1) Monetization Opportunity

Well, this puts you on an advantage because it allows for more opportunities for monetization. You get to have more ad choices to compete with the rest of your inventory. With the right ad optimization strategy, you can pick the ones most profitable for you.

2) Optimization Resource

It also gives you a chance to experiment on the best performing ad types and placements per page. This optimization resource will help you decide on ad placement and types to improve site revenue.

3) Increased reader-engagement

As a result of optimization, plus having the chance to display more variety of content from ads – users will be encouraged to stay on your page and be drawn to the content relevant to them.

This new policy, therefore, makes a win-win situation for both publishers and website users. Contact us if you need to get into Google Ad exchange and monetize the rest of your ad inventory from premium advertising networks. Sign-up today.

For more Ad Exchange Guidelines, visit the link: http://www.google.com/doubleclick/adxseller/guidelines.html


Related Reads:

Ad Ops Tips & Guides, Industry News, Latest Tech and Success Stories - right in your inbox.

We are committed to protecting you Privacy Data

Here’s the course that 300+ pubs used to scale their ad revenue.

Enroll today

Book Banner

Recommended Reading

how-ad-blockers-work
Ad Blocking
November 25, 2022

Simple Strategies For Publishers To Combat Ad Blockers

Read More
best-mobile-ad-sizes
Mobile Ad Optimization
November 24, 2022

Best Mobile Ad Sizes to implement in 2023 [Don’t miss out]

Read More
what-is-ads-txt-1.1
AdTech Industry Definitions
November 22, 2022

Ads.txt 1.1 Publisher Manual: Best Guide To Implementation

Read More
Close

Enjoying this post? Let's put things to action

Get started