This post was most recently updated on July 31st, 2019
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Whatever niche you’re in, the holidays will always find room in your overall marketing plan. Whether you’re a B2B, B2C, social, gaming, or tech site – the traffic trend and user behavior shift during the holiday season. What’s a publisher to do? Maximizing website traffic is key to increasing site revenue. If you’re planning to start your holiday marketing campaign, or have already created one, these 7 holiday traffic tips can surely help publishers make the most of the season.
The holiday rush creates a fury of online activity. Make sure that before Q4 hits, you’ve covered all bases to ensure your site is capable of handling the influx of user activity.
User activity is at its peak during the holiday season. Whether it’s shopping or connecting with loved ones, you can expect your users to be “always-on” and “on the go”. Revisit your strategy and make the necessary changes to get your site performing well on mobile. Check loading time, image displays, CTA buttons, and overall responsiveness.
Here’s the backbone of your holiday marketing campaign. Make data-driven initiatives by looking at your most important search terms. You can use tools like:
Tip: Once you have selected your keyword targets, implement on-page SEO to your most important holiday-themed pages.
Now you’re ready to craft your holiday content marketing plan. Armed with the right data and an optimized website, it’s time to get creative:
Tip: Calls to action with a sense of urgency (i.e ‘Limited time offer’) highly boost consumer response.
Related Read: 11 Holiday Tips for Publishers
To make the most out of search and social media traffic, plan your content in advance and publish at least 45 days prior to actual holiday dates. Leverage the season and earn the most from every visit or page view by being the early bird and carefully timing the release of your offers.
Tip: Create ‘Coming Soon’ banners or texts to encourage visitors to come back for more all throughout the duration of your campaign.
Be ready with your distribution and engagement channels by drawing out the marketing plan channel by channel. Each platform may have a different set of target users, so it’s best to come up with an engagement strategy for each – from content/ad copies to timing, to the necessary tools.
Holiday outreach is a good way to acquire new site visitors, as well as to connect with influencers in the industry. Outreach can run in a variety of ways using different channels like email, forums, social media. Content that connects or credits influencers and industry bloggers is a great hook to start conversations. Also, letting them test or try out your holiday offer allows them (hopefully) to become brand ambassadors who can drive conversions beyond the holiday season.
Publishers are now crafting their holiday marketing campaigns, or have implemented one already. If you need guidance in hacking this season’s potential gains to your ad revenue, contact MonetizeMore today.
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